ON THE MERSEY: Liverpool Cruise Terminal and the Liver Building


Capital of Culture; the opening of Liverpool ONE and ACC Liverpool; 30 years since Tate Liverpool opened its doors; and 20 years since the city’s first Biennial of Contemporary Art. “They were all game-changers that


have been instrumental in the city’s transformation. “We’re putting together a really special programme of events, exhibitions and festivals for 2018. “We think it’s unique in the UK and


makes Liverpool one of Europe’s must- see destinations next year.”


� Trade partners Marketing Liverpool works closely with the domestic, inbound and group travel sectors to promote the city’s attractions. Its travel trade team attended


events in autumn such as Destination Britain North America and Liverpool in Oslo – showcasing attractions and accommodation to the US and Norwegian travel trade. Marketing Liverpool’s partners are


Liverpool FC, British Music Experience, National Museums Liverpool, The Beatles Story, Titanic Hotel, Hilton Hotel and The Nadler Hotel. Other trade events for the DMO include World Travel Market London and Destination Britain China in November, and the British Tourism and Travel Show in March 2018.


travelgbi.com


Our programme of events for 2018 makes Liverpool one of Europe’s must-see destinations next year


� Unesco sites The city has overtaken Glasgow to become the fifth most visited UK destination for overseas visitors, with 671,000 in 2016. There is extensive coach parking


across the city centre, and coach welcome schemes at Albert Dock, Liverpool ONE and Liverpool Cathedral. The Liverpool Maritime Mercantile City is a Unesco World Heritage Site and Liverpool is a Unesco City of Music. Most of the major attractions within


walking distance of each other, and the city is a popular base from which to explore the rest of the north west. Liverpool’s transport links to Ireland


make it an overnight stay option for onward travel to Dublin and Belfast. visitliverpool.com/traveltrade


ROYAL SEAL OF APPROVAL


� Prince William, the Duke of Cambridge, will be the patron of Liverpool’s 2018 International Business Festival, at the Exhibition Centre, Liverpool (June 12-28). It will bring together businesses


from the UK and around the world to access practical advice, make connections and hear presentations from industry experts. New business deals valued at


£250 million were agreed at the most recent edition of the festival in 2016, with 500 UK companies securing export deals worth more than £87 million. The Duke praised British


business, saying that the UK’s prosperity relied on its ingenuity and dynamism. He has also championed UK trade


via the GREAT campaign in China, Japan and the US. Supported by the Department


for International Trade, the event will be held across nine days, with a focus on sport, culture and travel


HOP ON: Sightseeing tour bus at Anfield


on June 28. internationalbusinessfestival.com


November 2017 | TravelGBI 45


©Matt Goodfellow


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