� IN FOCUS l NORTH WEST ENGLAND NEWS IN BRIEF
w Lancashire tourism hits 67 million visitors
Figures from Marketing Lancashire show that visitor numbers in 2016 grew by 4.5% year-on-year to 67 million and the economic impact of the visitor economy rose 5.3% to £4.13 billion. Ruth Connor, Marketing Lancashire chief executive, said: “Our visitor economy strategy aims to see visitor numbers reach 70 million by 2020 so with continued investment in quality developments, events, customer service excellence and our enviable reputation for a warm welcome, that goal is well
within our grasp.”
marketinglancashire.com
w New MD takes the helm at Cumbria Tourism
Cumbria Tourism’s new managing director is Gill Haigh, who moved to the destination marketing organisation after being marketing and recruitment director at the University of Cumbria. She said: “One of my top priorities will be looking at how we reach out to new and emerging markets, drawing on the kudos of having two World
Heritage Sites in the county.”
golakes.co.uk cumbriatourism.org
w Blackpool panto lights up for festive season Cinderella will be this year’s pantomime at Blackpool’s Grand Theatre (December 5- January 7).
The cast includes JJ Hamblett (Union J) as Prince Charming;
Melanie Walters (Gavin and Stacey) as Fairy Godmother; Olivia Birchenough (Milkshake) as Cinderella; and BBC Radio Lancashire’ Steve Royle making his 15th annual appearance,
starring as Buttons.
blackpoolgrand.co.uk
46 TravelGBI | November 2017 Liverpool ONE to mark 10th birthday in 2018
Retail and entertainment venue Liverpool ONE kicks off its annual Christmas programme on November 9 with a festive event featuring live music and giveaways.
The complex – which has 160
stores, plus restaurants, bars and cafes – will also celebrate its 10th anniversary throughout 2018. New brands opening recently
at Liverpool ONE include Victoria’s Secret, The White Company, Nespresso and Guess – joining the likes of John Lewis, Debenhams, Michael Kors and the UK’s only Beauty Bazaar Harvey Nichols.
liverpool-one.com
Beatles Story celebrates 50 years since the Fab Four’s time in India
The Beatles Story attraction in Liverpool will celebrate 50 years since The Beatles travelled to India, with the launch of an exhibition called Beatles In India. It will feature memorabilia and personal accounts from people who were with the band members during this key time in their career. The venue has also opened an exhibit to honour the life and achievements of Brian Epstein,
50 years after the untimely death of The Beatles’ manager. Epstein died on August 27, 1967, during the height of the Summer of Love, at the age of 32. On display is Epstein’s original
wool and cashmere coat, a set of handwritten lyrics by him (which were never used by The Beatles), a fragment of original note paper, press cuttings and a draft letter to The Beatles circa March 1967.
beatlesstory.com
Second Literary festival to feature top novelists
The second Liverpool Literary Festival (October 19-21) will join the city’s celebrations marking the 10th anniversary of Liverpool’s year as European Capital of Culture. The festival will open with
the Liverpool Literary Lecture, delivered by crime writer Val McDermid, and other writers appearing will include Frank Cottrell Boyce, Sebastian Barry, Claire Tomalin and Michael Frayn. The Royal Society of
Literature has proposed a joint Liverpool-RSL commission of “Peace Poems” to commemorate the death in November 1918 of First World War poet Wilfred Owen.
liverpool.ac.uk/literary-festival
travelgbi.com
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