OPERATOR NEWS YOU CAN USE
Operator revives Kuoni Cut promotion for spring
Samantha Mayling
samantha.mayling @
travelweekly.co.uk
Kuoni has launched the second edition of The Kuoni Cut, a promotion offering holidays with specially negotiated upgrades such as rooms, meal options or flights.
The operator said the spring campaign follows the success of the first The Kuoni Cut last autumn. Using the ‘Extraordinary holidays
with added upgrades’ strapline, the initiative is being promoted with consumer advertising, point- of-sale material, window displays and trade support. The offers must be booked by May 13. Dean Harvey, marketing director
at Kuoni, said: “The Kuoni Cut is all about exclusive offers that we’ve negotiated in partnership with some of our most-valued hotel partners, which give people reasons to book with us. “The Cut is about more than
just prices; it’s about added value and also the inside track from Kuoni’s experts about why we’re recommending it.
Saga adds itineraries in India and South Africa for next year
Saga has added a safari holiday in South Africa and a food-focused tour in India for 2020. The 13-night Heart of Kruger
holiday, which has a maximum group size of 22, features seven game drives in the national park and four more in a private reserve. Accommodation includes Imbali
Safari Lodge, the colonial-style Buhala Lodge and the boutique Critchley Hackle Lodge. Prices start at £3,599, including
KUONI CUT: The initiative offers upgrades on rooms and flights
“The Cut is about more than just prices; it’s about added value and the inside track from Kuoni’s experts”
“From beach stays in the Indian
Ocean to small-group tours in India, the focus is on Kuoni experts who’ve been there and done it themselves so are able to match customers with the best holiday for their needs.” “The Cut is a sequel to our last
campaign, which worked well for us. “All the best fashion designers
talk about the cut of a garment and film directors put their personal stamp on a movie with their own cut, so it’s got a strong association with quality and tailoring.” The packages featured include
the seven-night Highlights of India escorted small-group tour. Prices start at £1,899, departing October 12, including a flight upgrade to World Traveller Plus, accommodation and selected
meals.
kuoni.co.uk/agents
SOUTH AFRICA: Saga has added the 13-night Heart of Kruger trip
flights from Heathrow with South African Airways. The 15-night Mystical India tour includes visits to Old Delhi, the Taj Mahal, temples at Khajuraho and the ‘pink city’ of Jaipur. Local cuisine can be sampled during visits to Bhopal and at Varanasi, where guests will dine at a traditional townhouse. Prices start at £2,599, including flights, accommodation, transport
and 28 meals.
sagaagents.co.uk
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