OPERATOR NEWS YOU CAN USE


Travelsphere supports launch with ad campaign


Juliet Dennis juliet.dennis@travelweekly.co.uk


Travelsphere has unveiled a new campaign to promote its ‘positive and authentic holiday experiences’, as it launches its main Europe and worldwide brochure.


The Real Smiles campaign,


featuring brand ambassador Penny Smith, will run in the press and online, and will build on the operator’s successful repositioning in 2017, when agents were made more central to the business. Marketing director Nicole Mason said the campaign aimed to increase brand awareness and attract new customers. She said: “We talked to


customers about their favourite holiday moments and thinking about their holiday made them really smile. We are focusing on the emotional, authentic elements of the holiday.” Head of sales Sarah Weetman added: “This campaign brings to


Sister brands launch their biggest-ever festive programmes


Sister brands Just You and Travelsphere have released their largest-ever collections of festive holidays. Solo travel specialist Just


You has added 21 tours, and there are 14 new breaks in Travelsphere’s programme. Just You’s brochure features


65 tours in the UK, Europe and long-haul destinations. The new 12-day Christmas


JUST YOU: Added 21 tours


and New Year in Georgia and Armenia itinerary, which starts at £2,599, features Christmas Day


18 travelweekly.co.uk 25 April 2019


REAL SMILES: The ad campaign will feature customers’ favourite holiday moments


NEWS IN BRIEF


Audley Travel’s new US tour connects with BA flight


Audley Travel has put together a new itinerary exploring America’s Deep South to coincide with a new direct BA flight to Charleston, which launched this month. The 12- day Historic South Carolina self-drive itinerary takes in Charleston, Bluffton and Hilton Head Island and is priced from £3,965 including flights, car hire, accommodation and excursions. audleytravel.com/USA


Ramblers offers fitness escape break in Austria


life our vision, which is to change people’s lives through authentic travel experiences.” Travelsphere will upload videos


to YouTube, Facebook and its own website to “encapsulate the moments customers smile about while on holiday”. The videos will feature radio


presenter Smith’s Travelsphere holiday to South Africa, as well as some customers. Weetman said the campaign would drive “more interactive”


visits to agents and feature “surprises to make them smile”, as well as their customers. Travelsphere’s new brochure


features 140 escorted tours across Australia, Africa and the Middle East, including 11 new itineraries. The operator has launched a


raft of offers including savings of £1,000 per person, deposits of £99 and £50 off per person when clients book two or more Travelsphere


trips at the same time. travelsphere.co.uk


in Georgian capital Tbilisi. It also visits the Unesco World Heritage Site of Haghpat, a Byzantine monastery in Armenia. Travelsphere’s 22 festive


tours include the new eight-day Jordan’s Ancient Wonders At Christmas tour, from £1,899, which spends Christmas staying overnight in a bedouin desert camp in Wadi Rum. Also new is the five-day Danube & Its Enchanting Christmas Markets cruise, which visits Vienna, Bratislava and Budapest. Bookings made by May 13


qualify for a luxury hamper. travelsphere.co.uk


justyou.co.uk


Ramblers Walking Holidays is offering a seven-night half- board fitness escape to Bad Hofgastein, Austria, including walks and alpine swimming. The tour is priced from £1,175, including flights from London, with multiple departures from June 20. ramblersholidays.co.uk


Super Break has packages to &Juliet in Manchester


Super Break is offering theatre break packages including tickets to see musical &Juliet at the Manchester Opera House. The show, about what would happen to Juliet if she didn’t die alongside Romeo, opens in Manchester in September, before it moves to the West End. Packages including tickets and a hotel stay start from £83.50. superbreak.com


Cape Verde Experience features new island cruise


Cape Verde Experience’s 2019-20 brochure features a new seven- night Islands of Cape Verde Archipelago Cruise, designed to be added on to holidays in the destination. It costs from £1,699. Prices in the brochure start at £899 for seven nights at Hotel Pontão on the island of Sal, which includes flights and transfers. capeverde.co.uk

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