Cook shows importance of marketing A NOTE FROM THE EDITOR
A week that could see the highest-ever July temperatures in the UK is the last thing the industry wants as the school holidays start. With so much capacity left to sell, travel agents were hoping for a
strong lates market, albeit at slimmer margins than desired. Thomas Cook’s new campaign to spur those yet to book into action might well inspire some (page 5). It might also serve to reassure those consumers who have seen the company hit the headlines in recent weeks, as they will see it as a sign of renewed confidence that a financial lifeline has been found. In fact, a friend’s daughter is currently on a Thomas Cook holiday in
Zante this week. She had previously asked me if I thought it was ‘safe’ for her to travel with Cook, given what she’d read. But she messaged
last night, having seen its adverts on TV, to say: “I see Thomas Cook are ok again. Phew!” Marketing can be extremely powerful. It’s often the first thing to be cut when times are hard.
But it’s the key thing to maintain to ensure you get your share of whatever business is out there, as one Essex agency found this week (page 6). Trying to win a £500 marketing budget from Jet2holidays, Waltham Abbey Travel staff stripped off to grab attention. Not only did they secure the funds, they also raised the profile of the agency…and are the talk of the town. Whether it be a multimillion-pound campaign or a cheeky stunt, standing out from the crowd is undoubtedly key to winning favour and market share.
WHAT LUCY DID THIS WEEK
●Enjoyed meeting and photographing all the teams and hole sponsors at the Travel 2 golf day in Chester, for which T
ravel Weekly is media partner
●Had a great planning session for this year’s Atas Conference in Manchester. Make sure you book your places ASAP!
Lucy Huxley, editor-in-chief, Travel Weekly Group ISSUE 2,485
TRAVELWEEKLY.CO.UK 25 JULY 2019 CONTENTS NEWS New web rules ‘will hit online retail’ Waltz this way
Agents attend launch of river cruise ship AmaMagna, which will sail on the Danube
The glitz and the glory: 16-page photo special FRONT COVER
Stuart Perl, AmaWaterways (front); Margaret
McCorriston (left), Planet Cruise; Grant Holmes,
Asmallworld Travel; and Jane Gibson, Northumbria Travel
page 14 Photo: Steve Dunlop 4
Cook campaign ‘reassures customers’ 5 Wendy Wu hires Mintrim; Cook update 8 Mental Health Matters; Super Break 10 Agent goes extra mile; Clia River ships 12 Special report Trade exclusive: AmaMagna launch 14 Sri Lanka Revival: security, bookings 16 Princess: ex-UK cruises, Crown Princess 18 Mental Health Matters round-table 20 AAAs: 16-page picture special Comment
24 Steve Dunne: tackling climate change 41
NEWS YOU CAN USE operator Wendy Wu, Premier, Saga, Bamboo 44 hotel Pierre & Vacances, Cook, Anantara 47 Cruise Silversea, Scenic, Princess, MSC
Aviation Durham Tees Valley, Jet2, Wizz
FOLLOW US: -@travelweekly
travelweekly.co.uk
48 50
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●Took my daughter to see the remake of The Lion King. It’s so realistic, it’s hard to believe the animals are all CGI!
FRONTLINE Get Social Tipto, air levy, Thomas Cook, trading 55 a day with… Teithiau Menai Travel, Wales
agent diary Colin Burns finds size matters
Mystery Shopper Shrewsbury agents seek cruise
DESTINATIONS Active & Adventure Southern Utah: best adventures
58 62 68
74
Ethiopia: culture, wildlife and history 79 UK & Ireland Mull: draws wildlife lovers and walkers 82 North Wales: Haven Hafan y Môr
88
Five of the best spots at which to tee off
BUSINESS NEWS
FCA pledges to extend SCA deadline 94 IBM expert touts data opportunities 95 PSD2 rule ‘poses threat to transactions’ 96
travelweeklyuk , @travelweeklyuk 25 JULY 2019 3 90
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