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Twitter is a great way for companies to get the measure of candidates outside a formal interview process – and for you to strut your stuff.


Create different accounts for different voices Make sure you have a separate Twitter account for your business persona. It will help when jobseeking, and tweets about social life excesses will not impress a future employer. Don’t tweet anything you wouldn’t want a current or future employer to see.


Make lists Create a list of companies and people with influence in the sector where you are jobseeking.


It’s all about the conversation A business conversation consists of listening, contributing your own thoughts and responding. Make sure your tweeting reflects this etiquette, with a mix of tweets, retweets and mentions.


Straight to the top Twitter is immediate and direct. No other social media tool lets you speak to the head of HR at


a company you admire without a formal introduction.


Use #hashtags Hashtags let you search on keywords that may interest you. Use them to preface your comments on any hot debate that may catch a recruiter’s eye.


Tool up Try one of the free tools, such as TweetDeck or TrueTwit. It will manage updates to other accounts, such as LinkedIn, and show who has responded to your tweets.


Instagram isn’t just the place to share your personal photos, it can also act as a good window on your interests to a potential employer.


Show you are interested Of course, you have interests outside hospitality, but make sure your Instagram profile also includes some references to the area in which you’re keen to work. Include images of interesting meals or design elements in hotels and restaurants.


Follow the businesses you’re interested in Raise your profile in the businesses you’re keen on by following their feed. Not only will it help you stand out, but it will also give you a feel for those businesses since you will be familiar with the elements they are most proud of.


Be social Instagram isn’t just about the images – remember the idea is that the site is a social network


too – so make sure that you search words that are relevant to the area you’re interested in. That way you can connect with others and learn more about their roles and interests.


Choose relevant hashtags You can, for example, hashtag your posts to connect to a location or a particular sector within hospitality. Equally, you can search hashtags to find people or businesses that are of interest to you.


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