world and digital world at the same time. This eff ect is what Unity calls an “extended reality” and Microsoft might call a “mixed reality.” - an environment part real, part virtual. A new platform was in place in Hannover this year; Domotex digit@l which demonstrated products and services relevant for the entire fl oor coverings industry, aimed at dealers, architects and the skilled trades. The retail giant John Lewis and
Partners is now ready to trial a new virtual reality experience it has called Visualise Your Space. Customers simply pop the dimensions of their room, the doors and the windows, into an iPad via an app, and then drop in John Lewis products to see how they would look in their home. Then, they step into a 3D room set wearing a virtual reality headset
and take a walk around to see how everything fi ts. “Designing a new look for a room can be a lot of fun and a chance to
express our personalities,” says Caitlin Price, John Lewis Partner and Head of Buying for Furniture and Flooring. “However, customers tell us that uncertainty about what new products will look like in their home can make the decision making hard, and in many cases people revert to the safer tones of grey or beige furnishings. “This new technology will enable customers to be braver in their choices and test technology that architects and interior designers have been using to visualise their designs.” The technology has been developed by the US-based design and
3D-visualisation company Marxent and will be trialled at two UK stores in June and July. There’s more to it than practicality. There’s an emotional side as well. The experience of being able to walk through a room can excite a potential buyer in a way that even the most elaborate three-dimensional representation can. But on the practical level, VR can be a substantial time-saver, particularly in the initial stages. Many designers report that being able to show clients a design this way can avoid the need for lengthy explanations as part of a presentation because they can actually see what you’re talking about. It could also smooth the process of revision and feedback, as well as
avoiding changes further down the line that arise because something hasn’t been well understood, or the translation to three dimensions prompts fresh thoughts on the clients’ part. With virtual reality, they have already seen and experienced the new spaces. Another upside? Once contractors are on site, VR can help them be fully cognisant of the design, too. When the international architecture practice MKV Design began to use VR, it reported an instant impact. They report that that VR works better for small and medium-scale interiors and that clients’ responsiveness to the designs has been enhanced thanks to the increased comprehension of the space to the smallest detail.
DOMOTEX REVIEW 2020
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