DOMOTEX ADVERTORIAL 36
A BIG THANK YOU TO THOSE WHO VISITED US IN HALL 12 - STAND NUMBER B48
CUTTING EDGE
Swiss Krono are always pushing the boundaries in terms of product innovation, customer satisfaction and, importantly, sustainability, as their targeted investment strategy demonstrates
Laminate fl ooring is extremely versatile and can be continuously reinvented in terms of decors, formats and surface structures. Even in a challenging market, Swiss Krono is still committed to laminate. Max von Tippelskirch, Group CSCO, explains: “To
continue securing or even expanding our strong world market position, we must continue investing in innovations. Laminate is not just the fl ooring with the best price-performance ratio, it’s also one of the most sustainable in the segment. As a result, laminate will remain an integral part of our product range.” The company is the world’s largest manufacturer of laminate fl ooring, always at the cutting edge and continuously developing products; producing enough square meters every day to cover 55 soccer pitches. The variety
of decors demonstrates laminate’s
versatility – from wood-look fi nishes with a rustic board appearance to elegant designs and more experimental mosaic or modern herringbone patterns. Using diff erent dimensions, various synchronous
structures and water-resistant panels, any interior style can be achieved with laminate. The success of
this high-quality product is supported by the close co-operation with its customers and partners in over 120 countries. with whom local trends are discussed and subsequently off ered. To safeguard all these collaborations, the Group
consistently invests in the maintenance and expansion of its facilities. As well as investing in an HDF plant at the Barnwell, South Carolina, site in the USA, one focus of investment activity is on the Group’s European fl ooring facilities. In the next fi ve years, over EUR 120 million will be allocated to the fl ooring sector for new plants to improve and expand the product range. One key aspect stands above all products and
production processes – sustainability. The company keeps the raw material, water and energy consumption as low as possible and uses recycled wood. It uses non- recyclable biomass for thermal energy, to minimise the use of fossil fuels such as oil and natural gas. Its long-term strategy includes investments to promote environmental protection and minimise consumption of natural resources. It undertakes constant reviews and investments to practice sustainability fully.
The Swiss Krono Group was founded in Menznau, Switzerland in 1966 by the entrepreneur, Ernst Kaindl. Today, it stands as one of the world’s leading manufacturers of wood-based materials. Since the 1987 opening in Sully-sur-Loire, France, plants have been opening in Vásárosnamény, Hungary, Heiligengrabe, Germany, Żary, Poland, and Barnwell, South Carolina. At the turn of the millennium, three production sites opened in Ukraine and one in Russia. The Group comprises eight companies, employing around 5,100
staff whose products are distributed to 120 countries. Ernst Kaindl’s daughter, Ines Kaindl-Benes, is Chairwoman of the Board of Directors.
DETAILS |
swisskrono.com
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