DOMOTEX ATMYSPHERE 32
INFLUENCE
Panel discussions were enhanced by the involvement of some of the biggest online influencers around. Here, we examine the names behind the posts and what influences them
Words | Richard Burton, World Show Media Photography | Domotex
Adding to the Atmysphere were some of Europe’s biggest interior design infl uencers who took to the stage for panel discussions and presented mood boards as they explored the diff erent dimensions of the show’s keynote theme. They included the likes of Agata Dimmich, the creative mind behind
Passionshake, where she shares snippets of her work and life in Milan, telling followers about her design discoveries and ideas for a happy life. With a focus on interior and prop-styling, photography and content
creation, Agata works primarily as a stylist and blogger. Her work has been featured in many books and lifestyle and interior magazines including Elle Decoration. She spoke on fl oors and more, demonstrating the way materials used for carpets and fl oors are climbing higher. Used above the fl oors, they are a secret to create “cosy, interesting, and elegant rooms”. Another was Desiree Groenendal, the founder of the
WE ARE CREATING A SPACE DESIGNED TO BRING THE SAME CONVIVIALITY, COMFORT AND
FUNCTIONALITY WE HAVE IN OUR LIVING SPACES
Camilla Bellini | Bellini&Grilli BACK TO CONTENTS DOMOTEX REVIEW 2020
award-winning blog Vosgesparis, best known since 2007 for its monochromatic and minimalistic, industrial view on design but also for showing glimpses into her home life in Amsterdam. She can frequently be seen as a guest at industry fairs of brands showcasing their latest products and services. Desiree is also the co-founder of w/Style, a Dutch agency for styling and photography alongside Dutch photographer Wen van Woudenberg. Her key theme was sustainability, highlighting the health benefi ts of good room acoustics as well as heat insulation, a pleasant, tactile experience, along with good climatic and the importance of good, health- promoting properties. Then there was Mette Jakobsen, the driving force behind the eclectic
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