DOMOTEX SHOW TIME 06


WELCOME A new year, a new show - and what a show it was. Over four days


expectations were met, and in many cases, exceeded. Once again, we proved why we are truly world leaders in our industry


Words | Sonia Weddell-Castellano Photography | Domotex


We have always been proud to describe ourselves as the leading showcase for carpets and fl oor coverings, not just for Europe but for the world. And if there were any doubts, that claim was confi rmed once again over four fabulous days in January. Our global reach was demonstrated by the fact that 70 per cent of the 35,000 who attended were from abroad, drawn to Hannover by an event that explored the latest trends, products and solutions presented by more than 1,400 exhibitors from more than 60 diff erent nations. I and all my colleagues were truly impressed by the positive reception


we received, not to mention the special spirit. Our attendance fi gures refl ected an ongoing trend towards increased market concentration. And the further rise in the percentage of high-calibre professionals was an important factor in business growth for 2020. It was signifi cant that around 90 per cent of the show’s visitors had decision-making authority at their companies, with half of them at top management level. That was not lost on our exhibitors, with one summing it up when he said


it was not so much just the high attendance fi gures, but rather “the right kind” of attendees. There was another interesting, and


encouraging, statistic to come out of the visitor survey we conducted over the four days: 44 per cent of all attendees used the event to generate new leads. Others praised the new hall layout simply for the fact that it resulted in many more spontaneous customer contacts than previous shows. That was good to know. I was also delighted with how enthusiastically our exhibitors embraced the keynote theme of Atmysphere, as well as with the success of the revamped ‘Treff punkt Handwerk’ skilled trades hub. Clearly, the industry’s challenges


were visible at Domotex 2020. But so too were the positives, judging by the numbers who indicated they would be back January 15-18, 2021 in Hannover. So, on behalf of all of us: We look forward to welcoming you all here again next year.


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DOMOTEX REVIEW 2020


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