DOMOTEX ATMYSPHERE 34
lifestyle blog, monsterscircus, from Denmark. It’s a global one-stop community based on her love for Scandinavian design, craftsmanship and ideas on how to master home decorating with personal style. She also writes for magazines, loves anything
interior-related, is keen on storytelling and is always on a mission to live an authentic life while celebrating the beauty of today’s modern society on and offl ine. Her subject was green living, one she used to highlight the “strong Japanese design element running as an undercurrent through interior collections” over the past few seasons. Stefan Nilsson, or Trendstefan, is constantly on the go – travelling the world scouting for trends in lifestyle and design. Listed as one of the most infl uential fi gures in the Swedish design industry, Stefan writes for top magazines, hosts radio shows and is a frequent guest on Swedish television as well as speaking at some of the most infl uential design fairs in Europe. Trendstefan also runs Stockholm’s liveliest design
arena under the name Designgalleriet, where he has a 20-strong blogger’s network to manage. He told the audience of the importance of acoustics. “We are now looking for more to help us work better” while stressing the importance of effi ciency. He said: “If it is as loud as a subway stop or quiet as a church – regardless – it aff ects you. The need of today is not necessarily about taking away all sound but control it.”
Camilla Bellini is an Italian designer and a design blogger, known also as jury member for Maison&Objet and Marmomacc and as trainer during social media seminars. Her award-winning blog is noted for its new digital approach to high quality design. Thanks to her storytelling, Camilla has now created a overwhelming
community with over 100,000 people so far on social channels. The aesthetic taste, together with the history of Made in Italy, distinguishes and characterises her work. She’s also co-founder of the Studio Bellini&Grilli and author for international magazines as Coveted Edition. Addressing the Outdoor theme, she asked: “What exactly does this mean? Simple, we are recreating in the outside space, a real living space, perfectly designed to bring us the same conviviality, comfort and functionality that we have in our inside living spaces.” Holly Becker is an American author, interior designer and trend expert who founded the award-winning design site, decor8, in 2006. Today, decor8 is one of the best-known design blogs in the world with over two million followers and has become its own online magazine. Holly also lectures and gives design workshops at some of the most infl uential industry fairs and shops in Europe and the United States. She
FACT Bloggers, once dismissed as amateurs
whose views had no value, are now a major influencing force for potential buyers
is currently writing her 5th book. In 2019, she published the fi rst two issues of an infl uencer magazine for interiors in collaboration with Living At Home magazine. She also worked with the German
interior store, Depot, to launch the country’s fi rst infl uencer-designed interiors collection. She described well-being as the
state of being comfortable, healthy, or happy saying it’s “in front of me each day when I wake up - I decide to live healthily and focus on my wellness for that day”. Infl uencers have been a vital part of the scene for some time, partly thanks to platforms such as Instagram which has long been a source of interiors inspiration and thanks
to their sometimes vast
followings, have been increasingly infl uencing the next big trends. At one time this space was dominated by so-called fashionistas posting about their wardrobes but the temptation for turning their phone cameras to their rugs, using everything from furniture to paintings, books and crockery as backdrops proved too tempting. As a result, Instagram spawned a
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DOMOTEX REVIEW 2020
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