AI GETS EVEN MORE ACTIVE
sustainability to even greater advantage at Domotex 2021. “I also very much look forward to teaming up with the show’s players from the business community and the skilled trades so as to generate even more benefi t for the industry and its clientele next year.” Exhibitors affi rmed the success of their industry’s fl agship fair with regard to two key performance indicators. “Our main concern here is not high attendance fi gures, but rather the right kind of attendees,” explained Hakan Dinc, CEO of Stefany Hali Tekstil in Turkey.
IT DELIVERS LIKE NO OTHER CAN This aspect was also clearly appreciated by visitors. Trends scout Andrés Jobet of Piso Urbano Alfombras, Santiago, Chile, said: “I made the decision to come to Hannover because this is where I can see what is happening across the global marketplace, which enables me to make the right choices for our customers.” The high quality of the event was also highlighted by Arman J.
Vartian, proprietor of Vartian Carpets in Vienna. He was making a return visit after a fi ve-year hiatus and was impressed. “It seems to us that Domotex is heading down the right path,” he said. “The stands are now more attractive and appealing, and the show is clearly committed to supporting our industry.” Anke Hattingh, Marketing Director of Mapei GmbH in Grossostheim, Germany, praised the great diversity of exhibits as a “major source of inspiration”. And Bernhard ter Hürne, CEO of ter Hürne GmbH & Co. KG in Südlohn, Germany, said: “In terms of its reach, Domotex delivers like no other European trade show can.” Almost half of all attendees used the event to generate new leads, according to a visitor survey, something confi rmed by Fred T. Keller, Marketing Director of Theo Keller GmbH in Bochum,
Active online GmbH helps traders, manufacturers and fl oorlayers to harness the power of cross-media and interactive sales promotion by depicting their various diff erent solutions in colorfast, photograph like detail. Its techniques work just as well
on paper as they do for online and mobile platforms as well as point-of-sale displays and digital printing. The company used the show to seize the opportunity to unveil its AI tool for automatic, virtual fl ooring installations. The tool visualises the fl oor of a photographed room to provide an instant, authentic idea of whether it would be a good match. All users have to do is upload their photo into the tool and pick out their favorite fl oor. The AI tool is able to automatically
recognise the fl oor area and can factor in any chair or table legs, plants and pieces of furniture, to simulate the fl ooring in the room with pinpoint precision. Frank Schmied, MD of partner
company, ESIGN, commented: “Our customers have been waiting a long time for a simple solution like this. This heralds a new era of visual customer targeting.”
FOR MORE INFORMATION
active-online.de
DOMOTEX REVIEW 2020
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