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DOMOTEX NEWS 10


LAYRED VINYL GIVES VISITORS A RUSH OF BLOOD


One product that encapsulated the very essence of Atmysphere was the Belgian ICV Group’s LayRed engineered vinyl fl ooring collection. The group, known for its carpet-tile LVT and


heterogeneous vinyl fl ooring for commercial premises created something that off ers the combined benefi ts of durability, beauty, superior impact sound performance as well as exquisite softness under foot. The inventors have been known to joke that the red


colour is really just the rush of blood users experience when they fi rst come across the product. But seriously,


the distinctive colour of the backing marks LayRed as a quality product with an integrated underlay that takes optimal room atmospherics to a new level. LayRed is engineered from multiple layers to


incorporate beautiful design, supreme walking comfort and strength. The clickable vinyl has the strength of hardwood and tiles, paired with the fl exibility to handle challenging environments. The integrated underlay ensures easier installation, superior sound dampening and better levelling. Hall 12, Stand C80 | ivcgroup.com/en


THE PRECISION ADVANTAGES OF GETTING ACTIVE ONLINE


INSPIRED BY A JELLYFISH


A jellyfi sh that repeatedly regenerates itself has inspired the work of a Dutch company rethinking every day items made from pure materials that can be constantly “reborn”. The tiny Turritopsis dohrnii is known as the world’s only immortal creature. Scientists discovered that once the adult has reproduced, it doesn’t die but transforms into its juvenile polyp state. This came to light as Niaga made its Domotex debut. Hall 11, Stand C03 | dsm-niaga.com


Active online helps manufacturers, traders and fl oorlayers harness the power of cross-media and interactive sales promotion by depicting their various solutions in colourfast, photograph-like detail. Its techniques work as well on paper as they do for online media, mobile, point-of-sale displays and digital printing. The AI tool quickly visualises the fl oor of any photographed room


to provide an instant, authentic idea of whether it would be a good match. All users have to do is upload their photograph into the tool and pick out their favourite fl oor covering - and they can instantly see how the new fl oor would look in their home. Hall 12, Stand B28/2 | active-online.de


ECO-EFFORTS GO ONE STEP BEYOND


Swiss Krono’s newly launched BE.YOND products look to be the most eco-friendly particle boards available and are produced using next-generation bio-based adhesives that deliver the highest indoor air quality. The Lucerne wood-based materials giant works on the philosophy that, because we spend around 90 per cent of our life in buildings, interior spaces have an essential impact on our well-being. These particular boards emit no higher emissions than a tree. Hall 12, Stand B48 | swisskrono.com


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DOMOTEX REVIEW 2020


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