DOMOTEX THE VAULT 26


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Marketing and the power of the moving image. How video has emerged as the number one tool for corporate promotion and why that doesn’t look likely to change


Words | World Show Media staff Photography | Domotex


Video is now a critical part of marketing these days. This formula allows for endless opportunities for expression and the format is easy to digest. All of which explains why the world reportedly spends one billion hours a day watching YouTube videos. Marketers have long seen video as a versatile and engaging content format that not only gives a real-life picture of events but is easy to share across multiple platforms. It also off ers a potentially huge return on investment through many channels. It’s also accessible to anyone with a mobile phone and, leaving aside the higher quality professional ones, they can even be shot and edited on a phone. This is all backed up by statistics. According to Hubspot, 97 per cent of marketers claim that videos


help customers understand products and the tech giant, Cisco, estimate that more than 80 per cent of all traffi c will consist of video by 2021. Search engines love them too because they see them as high-quality content, which is good news for your SEO -as long as they are optimised properly with the correct keywords, a solid meta description, and a strong title. Conclusion: it’s one of the most popular content forms around and that’s not likely to change anytime soon. That’s probably good news in today’s often impersonal digital world that can lack any credible connection and personality. As for how that relates to Domotex, have browse through these and fi nd out for yourself.


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DOMOTEX REVIEW 2020


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