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DOMOTEX SHOW TIME 06


WELCOME After a year which saw the industry having to communicate in


new ways, we’re all looking forward to being able to engage properly again. In the meantime, the message remains as powerful as ever


Words | Richard Burton, Editor Photography | Domotex


It’s been a while, but the wait is almost over as we fi nally have a date to look forward to. A year ago, the prospect of being unable to stage a physical show appeared something of an anathema to all concerned. The thought of not being able to look, touch and sample products or do what many, if not most, in the industry relish and shake hands - or even tap elbows - and connect with suppliers and clients, some of whom we only know via phone or email, left something of a gap. But a lot can happen in a year. In the same way that the world of manufacturing and design evolved to meet trends and circumstances, so did technology and, if we have seen anything in the past 12 months, it has been the way it has pivoted to meet these challenges. Buoyed by the knowledge that the Covid interruption is just that and


physical separation is temporary, the online option has bridged the gap admirably as companies have made the most of their digital presence to stay connected with their customers. The important thing is that the industry has been, and is, talking and


sharing and those connections are being made. And let’s not forget, many of those involved have spent many years honing their skills in such interaction, whether on platforms in venues or in front of PowerPoint presentations so it should come as little surprise to any of us. This digital interaction is merely a


present day manifestation of that and a very eff ective one in the same way that we have seen real estate companies off ering virtual viewings backed by street views of the area and, in extreme cases, even closing deals without anyone having stepped foot inside the house. I have seen many examples of


commercial success and product innovation online so I know there’s signifi cant activity out there. But I look forward to the day when an edition of this magazine can, once again, include details of Hannover’s sights and nightlife and we’ll be reporting on the atmosphere of the event halls we all miss.


BACK TO CONTENTS


DOMOTEX MAGAZINE 2021


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