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DOMOTEX INTERVIEW 40


EVERY HOME DOESN’T HAVE TO BE A SHOWHOME - BUT IN A CROWDED MARKET, IT HELPS


PENHAUL ELAINE


Home staging - preparing them in the best light for sale - is a


relatively new phenomenon and one that needn’t necessarily cost a fortune. One of the UK’s leading exponents explains why


Photography | Lemon and Lime Interiors Words | Richard Burton


If the pandemic has benefi ted anyone, it has been the property sector. Locked into our homes for long periods, we have taken advantage of our newfound freedom to plan the sort of house moves that will take us beyond the cities and into calmer, and more organised ways of life. These moves often represent longer-term thinking: settling down and starting again in the country, which often means maximising the investments we have already made to fund the dream. That’s where the likes of home stagers such as Elaine Penhaul come in, presenting properties in their best light for the maximum return, whether that means simple tidying, decluttering or starting again from scratch, something she and her team at Midlands-based Lemon and Lime Interiors have been doing to great eff ect and, with a growing international portfolio, look very likely to continue this trend.


DOMOTEX : As home staging is a relatively new concept. Where and how did your interests begin?


ELAINE PENHAUL: I have my own investment properties, which I rent and occasionally sell. When the market took a downturn in 2008, I had to make sure I always had reliable tenants to secure this source of income.


QUO TE


BACK TO CONTENTS DOMOTEX MAGAZINE 2021


At the time, a friend moved to Budapest and then when her UK tenants moved out, I advised her to redecorate and refurnish the property before putting it on the market to increase the success of her sale. She allowed me to completely transform it, which resulted in it being sold for £50,000 more than the agents expected. This sale caught the attention of a number of agents, who asked me to


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