DOMOTEX : On a wider industry level, what do recent events mean for the LVT market in particular? The pandemic has had a positive impact on the LVT market. People look for “safe surfaces” and LVT suits that need perfectly. Secondly, the unprecedented rise in DIY activity around the world proved extremely positive for rigid core click LVT, which off ers easy- to-install, visually appealing results, and a sense of satisfaction for the homeowner. And thirdly, the thirst for innovation and extensive

research (which was primarily done online) make LVT a top choice for anyone looking to upgrade their fl oors. If the innovation funnel remains full, and the

a young man. I have seen amazing changes in many parts of the world in my 40 years in the fl ooring industry: fi rst

in Taiwan, then in China, again in

Germany and Benelux, and more recently in the US. People do care about our planet and their impact on future generations. When they collaborate to achieve something, amazing things can happen. That remains my greatest inspiration: human beings making a diff erence when they care.

DOMOTEX : When you joined, sales were $1 million a month. Today, it’s a portfolio responsible for $2 million a day. What was the key driver? Well, fi rst and foremost, we never want to be standing still. I have always been afraid of reaching the top of the mountain and having nowhere to go. Today, I realise that a leader can create

channel partners remain focused on customer value, LVT has a long future ahead.

DOMOTEX : You’ve got a recent Greenstep award under your belt, adding to your credentials in terms of sustainability and transparency. On a personal level, where does that commitment come from? We understand our responsibility as stewards for the planet, something I learned from my parents as

their own path. The number one driver is vision, followed closely by passion and desire, but the one lever I pull most often is innovation — what can we do for our end-users? Listening to the customer is a tool available to everyone in business and it costs nothing. Anyone who wants to drive growth should listen fi rst, stop and think, and then act on what they’ve learned. Nothing is impossible if you put your mind to it. Being customer-centric is key to a sustainable business.

HMTX Industries is a global LVT manufacturer serving a diverse cross- section of the construction marketplace. Through four generations, the Stone family has grown the business from humble beginnings to a $700 million industry powerhouse built on brands that share their core values of integrity, trust, reliability, loyalty and honesty, along with a deep commitment to sustainability, transparency, innovation and quality. It is a spirit that has inspired millions throughout the world to install their fl oors and while they continually foster plans for growth, they insist they will never outgrow their values: treating customers, employees, suppliers and the planet with, in their words, “the respect they so justly deserve”.


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