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introduced to t been stuck on interest.


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AFTER AFTER


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Shortly after, th having previou offers.


ndlimeinteriors.co.uk


DOMOTEX : I’ve witnessed project successes. Do you have any recent examples of eff ective turnarounds? ELAINE PENHAUL: We have been able to achieve many remarkable turnarounds through home staging, including two properties that were sat on the market for more than four years, before both accepting off ers immediately after being staged. Such a quick turnaround is not unusual for us and often occurs on the projects we work on. Last week we had a development that had been on the market for six months before staging - we furnished two plots and both sold within a week.


DOMOTEX : All the property programmes used to tell us we need to think neutral. Is that still a golden rule? ELAINE PENHAUL: Going neutral and decluttering are two golden rules, but you can easily do too much of both. We create homes that we know buyers will fall in love with. It is hard to fall in love with a very bland, sterile space, however beautiful the furniture. We add colour with artwork, soft furnishings and accessories.


DOMOTEX :Where will all this take us? ELAINE PENHAUL: The housing market has taken a long time to catch up with other industries in terms of maximising the impact of marketing, but this is starting to change. Whether the industry in the UK will reach the United States’ version of staging, including actor staged videos that are fully produced by the agent, remains to be seen.


FOR MORE INFORMATION lemonandlimeinteriors.co.uk


DOMOTEX MAGAZINE 2021


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