SEO


   business discussions, not just SEO discussions.” To get a closer   Lipsy’s business strategy, which allowed Lipsy to maintain a high   drawing on Red Hot Penny’s   within the team, rather than being  started to think and care about their    


rise in organic search revenue


37%


content and managing the website. Once they were working in synchronisation, Lipsy challenged its    site, such as titles, headings, tags, categories, keywords and layout. SEO   Ambassador” to champion and police   way, tracking and reporting on the  As well as consulting on the


process, Red Hot Penny were asked by Lipsy to train their in-house teams   





we started to think and care about their 


   strategy could be implemented.  the issues that were leading to Lipsy’s        separate search categories being         


20.4%


increase in 


   Lipsy were able to ensure that SEO    important change made to Lipsy’s    Penny highlighted to Lipsy how      dramatically with customers   interest and launching pages earlier, Lipsy could increase its page ranking 


 competition when the season actually   only just launching their pages.


Success To Shout About


 astronomical. They saw a 795 per  dress sales, and a staggering 5128 per      


team were a clear choice due to their   their ability to easily recommend tools     marketing process allowed this to be a truly home-grown success, and has       hit a target that’s 100 meters away,     saturated market, SEO continues to     world.


redhotpenny.com


57 issue 29 winter 2016


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