ANALYTICS


in social media, with Snapchat leading  We could now be looking at


    


Data Fed Content: The New SEO


 and insight, Condé Nast spoke to Figaro Digital alongside Nigel Wilson,    


  that data is going to be collected and  





            Condé Nast Traveller, which had         


     


      


Where Does Data Come From, And How Do We Harvest It?


  Big Data 


    need to do something with huge    “Stop, take a step back, and think          The Data Dilemma          Vogue and GQ     





WHAT CAN BIG DATA ACHIEVE?


70 per cent of senior marketers believe data is under-utilised in their


organisation


Search Data: Condé Nast were able to substantially increase their 


popular post by analysing user search


behaviour and incorporating


results into their SEO


Location Data: Banks using big data analytics were able to


 interest-free overdrafts to


customers when  home from


travelling were cancelled


  The Data Dilemma stated that             


        


    


      


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       we doing to tip that bucket in to this 


What Are We So Afraid Of?


39 


Georgia Sanders


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