


30 36 Contents


UPFRONTS p 6 News, View, Stats And Opinion p 8 Marketers Who Matter


CASE STUDIES p 10 Case Studies


52


PROFILES & FEATURES p26 Now vs Then: The Evolution Of Branding p30 Nostalgia In Marketing: Backwards Thinking Or Timeless Classics


p32  p34  p36 The Future Of Big Data And Personalisation p40  The Younger Generation


p42  p44   Engagement


40


p45  p46  p48  p49 Get Interactive This Christmas p50  Competitor Platforms


p52    p54 10 Point Plan: Social Media Dos and Don’ts   p56  p58 


I❤LOYALOYALTY


HELLO FIGARO DIGITAL, WELCOME BACK 


 26 START


565 POINTS


2004 EMAIL


MEMBER SINCE





 


The Time Travel Issue: Retrospectives, Customer Ecosystems, Big Data & More 


42


LISTINGS p60 Supplier Listings


// Issue 29 Winter 2016


CONTENTS 19


 


3 issue 29 winter 2016


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