FIGARODIGITAL.CO.UK
CASE STUDIES
DIGITAL MARKETING
ECOMMERCE
EMAIL MARKETING
Agency: Brand:
In a bid to enhance its customer
communications, ScottishPower, one of UK’s top six power companies, partnered with Parker Software to implement a new customer live chat to improve their UX. Parker Software’s award winning live chat tool WhatsOn was a clear choice for ScottishPower, thanks to
options, and the quality the program. ScottishPower’s 2015 reduction in complaints, and an increase in complaints being resolved within one day of customers registering them via the WhatsOn live chat, showing a successful transition into the digital era.
Agency: Brand:
Start-rite was looking to
Agency: Brand:
Barbour needed someone to help
create its online channel, to keep up with rising demand. The company worked with dotmailer to tailor its own unique step was a focus on email personalisation, followed swiftly by dotmailer’s solution to help Barbour to build and maintain its
customer base. Using cookies, the website was visitors and prompt them to register for updates. Click through rose from 31.7 per cent and peaked at 57 per cent. Email saw the customer base grow to over 300,000. Dotmailer also helped Barbour set up Google Analytics, to help track
would allow it to groups of online customers, with tailored discounts to encourage more sales and increase their life time value. RedEye worked with Start-rite to undertake an extensive data insight project, identifying key RFM groups allowing of unique discount codes. Sending a journey to customers who have already made a purchase, Start-rite achieved a 5.59 per cent conversion rate. From an email targeting 3,852 lapsing customers who were not engaging with the brand and hadn’t made a purchase for some time, Start-rite achieved a 27.53 per cent conversation rate and a 1022 per cent ROI.
rite
Agency: Adestra Ltd Brand: Future
International publishing and
media group, Future is responsible for the creation of over 200 print publications, apps, websites and events. It approached Adestra to create a
recognisable brand template to use for the PC Gamer Weekender event, a template which would stand out and boost ticket sales but stay user- Adestra’s Email Editor was the solution of choice, allowing the creation of a fully responsive template across all modern devices. This solution also reduce in the campaign creation time, while still resulting in a 500 per cent increase in CTR.
Agency: Communicator Brand: West Ham United FC
After experiencing low engagement across its mailing lists, West Ham
United Football Club approached Communicator to help reconnect with its target audience, developing a reengagement campaign for the online shop. After making the decision to roll out a pilot approach to a new emailing system, West Ham was able to gain valuable information on how to improve its customer engagement, by creating more personalised content.
18 issue 29 winter 2016
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