FOCUS ON TIME TRAVEL


Debenhams


Multinational department store, Debenhams, has been operating for a whopping 238 years, originating as a drapers’ store in Wigmore Street, London. The company continues to use models in its display marketing – but its latest campaign is being released across all channels. Debenhams marketing


director, Richard Cristofoli says, “Our customer has grown up with the Supermodel talent and  as role models who know how to wear a trend well. We know that our customers want advice and inspiration on how to wear latest trends in a way that suits them. The fact that we are portraying ‘women not girls’ shows we are in touch with our customer and showing her that style has no age barrier. “A Match Made in


Debenhams is our way of exciting customers with new season product whilst making the shopping experience less intimidating by giving advice on the full look.”


debenhams.com


From top to bottom: A magazine advert from 1941. Debenhams’ latest campaign for AW16, ‘A Match Made In Debenhams’. A magazine advert from 1961.


27 issue 29 winter 2016


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