FIGARODIGITAL.CO.UK
Rix Petroleum
advertisements date back to the early 1950s, when we started supplying fuel across the East Riding of Yorkshire. These ads were text-heavy, as imagery was not common at the time, and featured clear and concise messages. This ‘does what it says on the tin’ style of communication was typical of the era,” says James Brook, group marketing manager, Rix Petroleum. “In the 70s and 80s, as heating oil became a bigger market, we began to put a larger emphasis on reliability in our advertising. We adopted the slogan ‘Rapid Reliable Rix’ coal users to switch their energy source to oil. “The advertising Rix uses
today focuses on being independently owned and caring, because we know these qualities set us apart in the modern marketplace. It’s a big plus to be a family- owned business, and we try approachable tone of voice. This is encapsulated by our current slogan: ‘At Rix, We Care’.”
rix.co.uk
28 issue 29 winter 2016
Your local, independent, family owned heating oil, K+ and Aga cooker fuel supplier.
01630 654466
mercia@rix.co.uk |
www.rix.co.uk
available on our online prices. Please quote Mercia plus your poscode when placing your order.
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