FIGARODIGITAL.CO.UK
Get Interactive This Christmas
It might be slightly too early in the year to begin buying Christmas gifts, but it’s the perfect time to start getting your store ready for the Christmas shopping season.
W
hen looking at ways to make the most out of your physical selling space throughout such a
busy period, the interactive kiosk the Christmas season does. Now we see kiosks in department
stores, banks, fast-food chains and airports, to name a few. So, what are them up and running before December arrives?
Kiosks help businesses smoothly convey their products’ most valuable glance. Instead of overwhelming the customer with a myriad of features, the kiosk can make your product stand out, highlighting how it best meets the customer’s real needs (or wants) and laying the groundwork for a completed purchase.
Customers are deterred from queuing in a never-ending line to pay product. Self-service kiosks tackle these problems, decreasing waiting and reducing, or even eliminating, the number of customers lost because of queues or unavailable salespeople.
Kiosks give your customers immediate access to a wide array of products, whether or not they are
convenience is again appealing, as they provide an information point where a customer can take their time perusing a product range. Customers appreciate being able to view customisation options without being rushed into making a purchase. Enabling your customer to browse
at their own pace, especially during such a fast-paced shopping season, encourages exploration and can even lead them to purchase other products that they hadn’t initially planned to buy.
With a mass of in-depth information on-demand answers to the majority of questions they have about product. Equally, salespeople can use
kiosks to support their own product knowledge. When interacting with customers that have detailed information to help answer This helps support employees that have been hired to meet the demand of the shopping weeks, before Christmas.
With in-store kiosks, your salespeople can work more better customer service, which will help bring in more sales. As well as increasing your salespeople’s knowledge base, kiosks give your customers the option to serve themselves where possible,
customers who have complex queries. Customers who would like to can do so quickly. This means more sales, as more customers are served.
At such a demanding time of year for many businesses, kiosks complement the strengths of your way to meet your customer’s needs. They can be valuable in creating new revenue opportunities and retaining customers through reduced waiting times, and overall, increasing the number of customers served. Regarding their self-service
kiosks, Lisa McComb, McDonald’s spokesperson, has said, “Similar to ordering from an app, the options, giving customers the ability to control the way they wish to experience and engage with McDonald’s.” Giving customers the
business in the way that suits them best will create a customer-friendly
CHRISTMAS
environment. Ensuring the best possible customer experience, at a time when many people don’t want to be shopping for hours on end, will reassure your customer that you are catering to their best interests. With trust established between the customer and your brand, you will see how kiosks ultimately drive sales.
49 issue 29 winter 2016
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