Digital Marketing Summit Roundup


A panel of experts from across the industry came to discuss the latest trends, top developments, and successful campaigns, in an astute celebration of all things digital.


O


n Thursday 20 October, brand delegates and digital marketing experts arrived at the Emirates


stadium for Figaro Digital’s Digital Marketing Summit. In a day packed with insightful presentations, lively roundtable discussions and dedicated one-to-one conversations, leading agencies shared their top tips for productive,  strategies. Here are some of the take-aways from a few of our expert speakers:


Mobile Millennials: Maximising Brand Engagement


Whether millennials make up your target market or not, it’s important that your strategy is geared to


engage with them. As Jaywing’s managing director Brian Taylor says, “By 2020 they are going to be 40 per cent of all your consumers.” The way consumers interact with content is changing, and this change is led by the much maligned “Generation Y”. But the terrifyingly short-sounding


attention span of the younger generation doesn’t have to signal disaster. Amy Naughton, Jaywing’s client services director, says brands can actually take advantage of this to make sure that brands are creating the kind of content that can stand out in this saturated market. “Anyone running any kind of social content will know the importance of ‘landing’ in three seconds.” By dedicating your  content possible, you will be able to make headway with this savviest of mobile users.


Revolutionise Your Email Marketing


Meeting higher and higher customer expectations requires brands to evolve higher and higher standards


46 issue 29 winter 2016


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68