FIGARODIGITAL.CO.UK


T


here must be one clear winner, right? Reckless excels when it comes to building meaningful


relationships, and one area where we do especially well is harbouring the strategic power of social media. For us, there IS a winner.


It’s Natural To Think Likes And Followers Are Important


Advocates for quantity would argue that a higher number of social  credibility that is necessary for acquiring new followers. After all, a brand that has a million followers  success and authority. This alone, however, isn’t the most important key to a solid social foundation. Why? Well, will these followers be sharing and engaging with your content? Will they be responsive to your calls to action and is it likely you’ll be able to convert them into customers or brand advocates? Engagement is key - As human


beings, we naturally fall into the trap of thinking that more is better. This isn’t entirely untrue when it comes to your social media marketing. More attracts more - A brand that has a high number of followers  is easier for two reasons:


1. New followers want to be part of the ‘in’ crowd to see what the hype is all about, and


2. Higher numbers of followers gives a perception that there is  subscribe to said accounts.


The Method To Your Social Media Madness


It’s for this reason that the method of growing your social numbers is critical in experiencing social


2016 has seen the emphasis on gaining more, followers to social channels, blogs, and websites only increase. While this might cause a little anxiety about keeping up with rising demand. It's important to remember the old debate of quality versus quality.


 Quality Vs Quantity


32 issue 29 winter 2016


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68