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INTRODUCTION


Welcome to issue 29 of Figaro Digital - the time travel issue.


Take our hand and let us guide you through the past, present


and future of digital marketing. At a pivotal time in the industry, continually injected with new and exciting platforms, tactics and insights, it’s important to take stock of how far we’ve come – and review where we should be setting our sights for the future. How has branding evolved for the digital age? How can


       savvy generation of consumers? What’s the best way to  the use of Big Data and personalisation? Of course we have a plethora of industry insight on top of that, with news, opinion pieces, case studies, top tips for marketers and much more. Thanks to Yes&Pepper for this issue’s beautiful cover design, fusing the old with the new and christening our journey through the digital marketing timeline. Happy reading! Georgia Sanders, Content Manager


Figaro Digital Team Figaro Digital Team TEL 0207 870 3380 FAX 0207 226 9588 EMAIL PUBLISHING DIRECTOR Neil Argent CONTENT MANAGER Georgia Sanders EDITORIAL ASSISTANT Gillian Ingram


SENIOR PROGRAMME EDITOR Pippa Fisher EMAIL & CIRCULATION MANAGER Richard De Sousa EVENTS MANAGER Paul Nichols CAMPAIGNS & DATA EXECUTIVE Jessica Ramesh DESIGNPRINTING Warners


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 No part of this publication may be reproduced without the permission of the publishers.


Figaro-Digital 


3 issue 29 winter 2016 issue 21 july 2014


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