FIGARODIGITAL.CO.UK


DIGITAL MARKETING


Agency:  Brand: 


Browser Media developed the Next Gen


Agency: Digital Element Brand: YouView


UK television service YouView is a


collaborative venture by the BBC, ITV, Channel 4, Five, BT, Talk Talk and Arqiva. As well as providing a comprehensive service delivering over 70 free-to- air TV channels, on- demand, and pay-on- demand content. YouView recently partnered with Digital Element to deliver an IP Intelligence service, determining the ISP of YouView’s users to provide a personalised and relevant packaged service. The system had to be able to ensure that ISP migrations were recognised and react accordingly to ensure that the customer continued to receive the correct content. Digital Element’s technology has allowed YouView to continue to  its consumers.


 


Freelancers campaign for insurance company PolicyBee to help it become better associated with freelancers, contractors and self- employed consumers. It conducted research centred on recent graduates and their lack of exposure to freelancing opportunities through their university


BLOGGER TRAFFIC


47%


careers programme. Browser Media produced a large amount of content to help bridge this gap, including infographics, video, written case studies and custom-


made digital tools, to persuade interested parties to write about PolicyBee or receive a guest blog or article. Google Analytics showed that   30 per cent from 12 October to the end of the campaign. Site users increased by 35 per cent, new visitors were up by 6 per cent, and overall blog  cent.


 


Agency:  Brand: 


Curated worked with Marie Curie on a three month PR campaign,


as part of an integrated SEO strategy to encourage involvement in, The  challenges in this campaign were  exposure, and second, to create content that would spur people into action and donate. Curated targeted blogs who had created a sense of community with their followers: mum and dad bloggers, wedding bloggers, and a student newspaper. Curated managed to exceed its targets and gain coverage across a range of local news publications, as well as a few large national outlets, such as Lifehack. 


16 issue 29 winter 2016


Agency:  Brand: 


Car rental giant Hertz currently


operates in more than 10,300 locations worldwide, including over 1,600 airport locations in the US and another 1,300 globally. They recently worked with Sojern to broaden its more traditional online marketing channels, such as search engine management in order to drive incremental bookings and attract new customers


planning intra-European travel. Sojern utilised its  traveller data, with a focus on “high- intenders”, to indicate areas of focus and streamline the user experience to ensure an 


 


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