FIGARODIGITAL.CO.UK
CASE STUDIES
SEO
SOCIAL MEDIA
ONLINE REVENUE
345%
Agency: Hoot Comedy Brand: Dave
favourite with viewers since its launch, but
Agency: Red Hot Penny Brand: Fairway Furniture
The furniture retailer recently
teamed up with Red Hot Penny to create a new website with a focus on ecommerce and improving SEO. After researching customer behaviour, and noticing a trend for searching products online before trying them in-store, Red Hot
Penny’s strategy was to get Fairway’s website to the top of the local search results and directing customers to their nearest store. The success showed through as the conversion rate rose 128 per cent, and online revenue by 345 per cent. Fairway Furniture is now enjoying its highest ever search visibility.
it wanted to improve its reach on social media. Hoot Comedy was there to help, generating funny social media content and tracking its reach across social media followers. The results were astronomical, with Dave more than doubling its followers on Facebook and boosting Twitter engagement by ten times the industry norm. With organic reach vastly outperforming paid reach, the campaign has set the groundwork for Hoot and Dave’s future expansion into other social media channels.
Agency:
Brand: The
The celebrated American-style
ONLINE INTERACTION 70%
Agency: Brand:
Hatchbag approached
way to improve sales on its website, revenue and brand exposure. After identifying some a poor user experience. Reckless implemented strategies to improve SEO, PPC and Conversion Rate
22 issue 29 winter 2016
Optimisation. It also improved Hatchbag’s social media presence on platforms, including Facebook, Twitter and Instagram, with a resultant 26 per cent increase in site cent increase in site revenue.
bakery partnered with The Big Shot to run a highly successful campaign across multiple social media platforms, including Facebook, Instagram and YouTube. The Big Shot created a comprehensive distribution plan, including using video series, and an online competition. The campaign resulted in a continuing CTR of between 2 and 4.03 per cent against an industry average of 0.5 to 1.25 per cent, and Hummingbird are now being contacted by bloggers organically to work with the brand.
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