FIGARODIGITAL.CO.UK
CASE STUDIES
UX
VIDEO
Agency: Bozboz Brand:
Low-cost African Airline fastjet gave
Bozboz the task of creating a two-month campaign that would increase brand awareness and engage audiences across six African countries. The social proof is also a powerful tool, with B2C audiences 70 per cent more likely to engage with brands their peers are already engaging with. Therefore, by creating a user-generated campaign, Bozboz turned fastjet’s existing fan-base into brand advocates, and put them in control of creating the content that would later shape the brand.
Agency: Brand:
In order to streamline the hectic supermarket shopping experience, Ubamarket approached DMI to create an app
which could simplify and personalise it. The app allows users to upload a shopping list, and then rearranges their list depending schemes, and keeps track of the total spend. The app has seen steady interest during its beta testing phase, and is due to become available nationwide.
The campaign gained hundreds of entries, vastly exceeding targets with a reach of 2,404,172 across Facebook, Twitter and Instagram, and gaining 59,677 likes, comments and shares on top of over 11,000 YouTube views within the campaign ended, Bozboz collated the best content and created a video wall on fastjet’s site - the content brought in over 6,940 visitors in the initial months. It also witnessed a 19.1 per cent increase in social conversions compared to
Agency: Prophet Brand:
Electrolux has become a standout
organisation in a dynamic, consumer experience-led market, after they teamed with Prophet to deliver a new consumer experience strategy, which would enable the company to identify challenges in the go-to market approach and focus on marketing channels and focus brand for each European market, EMEA and Prophet were able to identify the most important products in each area, collecting create a consumer demand based strategy
to push and where more work was needed. This has resulted in a new sophisticated and transparent approach to marketing.
Agency: Brightcove Brand: UKTV
UKTV’s suite of video-on-demand
products have proven popular, with a rapidly increasing customer base over the past two years. Their partnership with agency Brightcove has been instrumental during
24 issue 29 winter 2016
Agency: Brand:
Artemis Fund Managers was looking to expand its
marketing mix, and explore the format of animation in communicating to Independent Financial Advisors. Salamandra was tasked to interpret a very complex topic (the risks and potential solutions of income drawdown as a form of retirement income), and appeal to an audience with an established level of expertise. The successful result was a short digestible animation, which, in the words of the Artemis team, ‘brings the topic to life’.
in such areas as DRM, encryption, and enhanced admin console capabilities, and helping UKTV to be a fast-moving video market.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
