FIGARODIGITAL.CO.UK
STATS AND OPINIONS
NEWS, VIEWS,
in Social Media for Internal Comms
Investment
professionals appears to show a drop in spend on social media as an IC platform.
is Dropping A new survey of IC
Has the novelty worn off of social media when it comes to engaging with staff ? According to a survey of over 500 Internal Communications professionals, the popularity of social media channels as a tool to engage with employees is waning. The fi fth annual Inside Insight market survey found that just 43 per cent of those questioned felt that social media is the future of IC, and a staggering 70 per cent rated their business’ use of social media and online
From Snapchat’s Book with Instagram Stories
Instagram Takes a Leaf
Upfronts
communications as poor or average. Andrew Harvey,
director of internal communications Practice, VMA Group, comments: “Social media
is a fantastic tool when it comes to engaging with staff and encouraging two- way conversations. However it seems that the initial
excitement around these channels is beginning to fade. This, coupled with an increasing level of caution exhibited by many employers, is causing
The target audience will be active on social media regardless of their employers’ wishes, so it’s vital that internal comms teams continue the fi ght to get the backing of the board for a more robust online IC strategy.”
investment of time and money into these platforms to decrease. This simply can’t continue. The target audience will be active on social media regardless of their employers’ wishes, so it’s vital that internal comms teams continue the fi ght to get the backing of the board for a more robust online IC strategy.”
Event Diary
Keep up to date with the latest news on all our events at fi
garodigital.co.uk
August 4 Web Build, CMS & UX Seminar
9 Digital Retail & Ecommerce Roundtable
11 Paid Search & SEO Seminar
September 6 Food & Drink Digital Marketing Conference
13 Digital Travel, Leisure & Entertainment Roundtable
15 Ecommerce Seminar 29 Email Marketing & CRM Seminar
October 20 Digital Marketing Summit
November 3 Digital B2B Roundtable 10 Paid Search & SEO Seminar 30 Digital Marketing Conference
As well as updating its algorithm to incorporate Facebook data, it appears that Instagram has taken a leaf (very directly) out of Snapchat’s book, allowing users to create stories from editable images that vanish after viewing. Instagram explained the new feature, saying: “As
you share multiple photos and videos, they appear together in a slideshow format: your story. With Instagram Stories, you don’t have to worry about over-posting. Instead, you can share as much as you want throughout the day - with as much creativity as you want. You can bring
your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profi le grid or in feed.”
The feature will
show stories from both friends and popular brand accounts, but users will
6 issue 28 summer 2016
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