FIGARODIGITAL.CO.UK
CASE STUDIES
AFFILIATE MARKETING
ANALYTICS
BEHAVIOURAL TARGETING
CONTENT MANAGEMENT
SALES 2.14%
Agency: Ngoar Brand: Brompton Bicycle
Brompton Bicycle,
Agency: Webtrends Brand: Qantas
The Qantas Group is a diverse global
aviation business, comprising Qantas Domestic, Qantas International, the Jetstar low-cost carrier group and Qantas Loyalty. Qantas was keen to improve the level of personalisation, using data captured about customers such as the fl ight destination and whether they have fl own with the airline before, to enable it to tailor content for
individual users. Qantas selected Webtrends for its Optimize solution: a testing, targeting and personalisation platform that provides reliable results, scalability to grow with success and advanced reporting to provide actionable insights. With Optimize, Qantas has achieved 2.14 per cent increase in sales through desktop, 3.15 per cent via tablet in just three months.
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garodigital.co.uk/case- study/webtrends-helps- quantas-personalise- customer-experience
Agency: Blue Group Brand: The White Company
Retailer The White Company turned to BlueVenn for a campaign management and
analytics solution that could handle large volumes of customer data internally. blueANALYZER was chosen due to the functionality to easily manipulate data in the backend and have total control over the data sources. The speed to market, improved campaign results and effi ciency savings are all benefi ts that The White Company estimates to be worth “£millions” to the business in savings and uplift.
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garodigital.co.uk/case-study/bluevenn-the-white- company
a British manufacturer of folding bikes needed a customer experience and digital presence to support their ambitious growth plans and continued international expansion. The technical solution selected for the CMS was Sitecore’s Experience Platform. Sitecore’s powerful marketing capabilities allow Brompton to deliver profi le targeted content and connect with their users more eff ectively. Complex third party integrations were executed connecting existing legacy software including complex integration of the existing ‘Bike Builder’, various third party APIs and the Brompton Trade Platform data base with the new CMS. Brompton has now put the user as the key focus of the website.
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co.uk/case-study/ ngoar-brompton- bicycle-digital- transformation
Agency: Chalk Social Brand: The Children’s Society
Chalk Social worked with The
Children’s Society to raise awareness of its ‘Tough n Buff ’ campaign. The campaign was intended to connect with a younger audience, and bring forward an active and fun way of fundraising. Tying in social media with youthful competitiveness
boosted the ‘shareability’ of the campaign while creating an incentive for users to commit to their full 30 days of the challenge and, more importantly, to fundraising. Through ‘Tough n Buff ’ The Children’s Society connected with an audience it had struggled to engage, and converted them into fundraisers.
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garodigital.co.uk/ case-study/the- childrens-society
Agency: FARM Digital Brand: The Brain Tumour Charity
The Brain Tumour Charity (BTC) has one clear vision for a world where
brain tumours are defeated. It had a website that was not user friendly, linked with a dull design and a complex navigation. FARM got to work conducting stakeholder interviews to delve into the demographic profi les of users that would visit the site. Implementing a molecular CMS, location based content and content tagging, website traffi c doubled, as well as audience interaction increasing from 30 per cent online to 70 per cent online.
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garodigital.co.uk/case-study/brain-tumour-charity
AUDIENCE INTERACTION
70%
12 issue 28 summer 2016
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