FIGARODIGITAL.CO.UK
CASE STUDIES
CONTENT MANAGEMENT
DESIGN & BUILD
Agency: London Graphics Systems Brand: MullenLowe
MullenLowe Group is a creatively driven
global marketing communications group. It wanted a centralised digital asset management (DAM) solution for one of its major global clients. The solution had to be easy to confi gure and use, yet robust enough to be accessed by more than 10 agency locations and 100 people each week. LGS and MullenLowe agreed that Third Light was the best fi t. Thanks to LGS’s integration, the benefi ts are many. In security terms, the ability to link both MullenLowe and client staff into the fi rm’s security structure means that MullenLowe can manage users’ access levels and asset sharing from one simple interface.
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garodigital.co.uk/ case-study/mullenlowe- fi nds-fi les-faster
Agency: MMT Digital Brand: Christie & Co
Christie & Co’s website had not been updated
for 17 years, so MMT Digital was enlisted to completely rebrand and rebuild it, along with the websites of its two sister companies, Christie Insurance and Christie Finance. New branding was key for the project as consistency needed to be achieved across the board while giving each site its own unique identity. The website now utilises a sophisticated integration with Salesforce. Christie & Co now has a cutting edge digital marketing platform that eff ectively promotes each service while creating overall brand consistency.
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garodigital.co.uk/case-study/ christie-co
Agency: 8 Millions Stories Brand: Farfetch
8MS has been working with
fashion website Farfetch since 2013, with a strategy focused on the creation of unique and interactive content assets. 8MS created a blogger- friendly Farfetch Boutiques Finder widget to help customers discover boutiques globally by answering a series of questions related to their personal style. Fashion bloggers were contacted and asked to embed the widget on their sites. The blogger outreach was a massive success with a 31 per cent response rate. The feedback was overwhelmingly positive and more than 40 bloggers chose to embed the widget within their blog.
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garodigital.co.uk / case-study/farfetch-4
Agency: Engage Brand: Yorkshire Tea
Designed and created by
Leeds-based digital agency Engage, the offi cial website for Yorkshire Tea has been completely revamped. It is now fully responsive with social integration at
the very heart of the content. The site is bright, easy to navigate and has the passionate Yorkshire Tea customers at its heart. The main homepage will feature the best of fan photos from across social media. Digital communications manager for Taylors of Harrogate, Tom
Craik, said: “The new site helps us deliver an enjoyable and informative experience, and with the responsive design this can be enjoyed across all sorts of devices on the move, at home or work.”
fi
garodigital.co.uk/ case-study/yorkshire- tea
Agency: RMA Consulting Brand: NATO
It’s the NATO Airborne Warning and Control System
(AWACS) mission-planning team’s job to present mission details to multi-national fl ight teams. Its former process relied on time consuming manual activities, . Working with Adobe and the E3-A Component to understand the air crews’ needs, RMA Consulting created a consolidated system to compile mission-planning information. The consulting fi rm used standardised data to avoid re- drawing for each mission. The ability to get data from standard sources reduced the margin for human error, and the visuals bypassed language barriers, making information easier for fl ight crews to understand.
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garodigital.co.uk/case-study/ nato-consolidated-mission-planning- system
14 issue 28 summer 2016
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