FIGARODIGITAL.CO.UK
CASE STUDIES
FULL SERVICE AGENCY
GEOLOCATION
ONLINE LEAD GENERATION
OPTIMISATION
PAY PER CLICK
ORGANIC VISIBILITY
85%
Agency: Digital Element Brand: Crimtan
Dynamic advertising
BOUNCE RATE 49.78%
Agency: Red Hot Penny Brand: Sir Plus
Sir Plus is a clothing brand specialising in the use of surplus
fabric. Red Hot Penny (RHP) launched a PR campaign to introduce high level infl uencers to the brand and its products. The response was excellent, with publications such as Shortlist, The Telegraph, YOU Magazine, The Times, AskMen and Country Life featuring their favourite pieces from the collection. Sir Plus also struggled when it came to managing its on-site and off -site optimisation. RHP now manages the brand’s SEO strategy and continues to improve its search engine authority. So far, it has reduced bounce rate by 49.78 per cent and improved pages per session by 28.44 per cent.
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garodigital.co.uk/case-study/sir-plus
platform Crimtan is deploying an advanced IP geolocation solution from Digital Element to provide its clients with granular audience insights. Crimtan launched its partnership with Digital Element in 2013, deploying NetAcuity Edge™ to provide greater geographic targeting. Upgrading to NetAcuity
Pulse™ in 2015 was an obvious choice for Crimtan to increase reach, accuracy, and targeting within postcodes around the world. Integrating NetAcuity Pulse™ into its advertising platform, RAMP360, enables Crimtan to target both connected and mobile traffi c.
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co.uk/case-study/ digitalelement- crimtan/
Agency: Adestra Brand: Prospect
Prospect, a current
aff airs, culture and ideas monthly, wanted to convert members of the free newsletter service to paying subscribers. Using Adestra’s MessageFocus, Prospect created an automated email subscription path including the best of the magazine’s content, new writing and information about the benefi ts of taking a paid subscription. This program has generated hundreds of subscriptions for Prospect. In fact, 3.4 per cent of contacts who are entered in the subscription path convert to a paid subscription within one month.
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garodigital.co.uk /case-study/ prospect
Agency: Builtvisible Brand: Make it Cheaper
After an extended period of poor performance in organic search,
Make it Cheaper enlisted Builtvisible to address the issue by conducting a detailed link audit and review of the data. Identifying an ineff ective disavow fi le and a large volume of wasted link equity pointing at redirects or error pages, Builtvisible went on to fi x these steps, resulting in 133 per cent increase in YOY organic traffi c, 85 per cent increase in organic visibility and 62.7 per cent increase in conversions.
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garodigital.co.uk/case-study/builtvisible- make-it-cheaper
Agency: ClickThrough Brand: Halfords Autocentre
Autocentre operates more than 300 autocentres across
the UK, providing MOTs, car services, brakes, repairs and tyres. Working with the Halfords Autocentre marketing team, the paid search department at ClickThrough tailored the account to drive traffi c and increase revenue while maintaining budget. In the past year, ClickThrough ensured the PPC budget was being spent in the best possible way and the year on year results have been fantastic. Autocentre has seen strong growth in its key products and overall PPC has risen.
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garodigital.co.uk/case-study/halfords- autocentre
18 issue 28 summer 2016
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