FIGARODIGITAL.CO.UK
Kim DeCarlis CMO, data security specialist Imperva – on website attacks
There are two kinds of attacks that are really prevalent to a brand’s site. The fi rst is a DDoS attack, denial of service, and we see that all
Advice, insight and opinion from the IT security industry’s experts.
Infosecurity Europe, the continent’s largest information security industry event, was held in London this summer. Featuring more than 345 exhibitors, a diverse range of new products
and services, and a free education programme, it was the perfect place to learn how tech security is impacting the marketing sector - and glean top insight and tips for digital marketing professionals.
Jessica Barker independent information security consultant – on social engineering
There are elements of human nature and social norms that make us more susceptible to being deceived, to being manipulated into giving away
Social
engineering has become more popular as a way of attacking an organisation."
information or access to systems that we shouldn’t. Social engineering is as old as time, as old as mankind – being conned and manipulated into doing something or giving away something that you shouldn’t. But, with the rise of the Internet, with the way we use, share and store information, social engineering has become more popular as a way of attacking an organisation or getting information out of an individual. So, for example, we’ve seen a huge rise in phishing emails. Research published recently suggests phishing emails are at a 12-year high, so it’s really important
the time. We have a very popular music artist, who might be from Canada, whose website we help protect and he gets DDoSd hundreds of times per month. It’s just what people like to do. There’s this thing called the SQL injection, which is usually used to extract data from websites. We recently discovered a campaign in which the bad guys are using SQL injection to put links into a legitimate site that will help to drive the SEO of an illicit site. It’s critically important for marketers to understand the potential vulnerabilities of their websites.
to raise awareness and encourage behavioural change around information and information security. We like to be kind. We like to be
reciprocal. If someone gives us something we like to give something back. We can be a bit naive around technology and around people trying to do something bad. And we’re also, by nature, curious. So it’s hard to resist an email that suggests you click a link to see photos. We’re inherently curious. So, when it comes to security, we need to think how we can work with human nature to try to stop people falling for these attacks. That comes down to looking at psychology, sociology and, in particular, behavioural economics – how we can nudge people away from doing something negative to doing something more security positive.
It’s critically important for marketers to understand the potential
vulnerabilities of their websites."
Dave Larson COO, DDoS protection fi rm Corero – on spamming
Marketers need to consider that they could provoke attack. Think about digital marketing teams that don’t honour
‘unsubscribe’. They’re likely, eventually, to run fowl of someone who knows how to use the tools against them. There’s a measure of retribution attack that we see in the security landscape. If there’s one thing that’s likely to lead to this kind of activity, it’s unethical use of digital marketing from a spamming perspective.
There’s a measure of retribution attack that we see in the security landscape."
36 issue 28 summer 2016
Infosecurity Europe What Marketers Need To Know
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