FIGARODIGITAL.CO.UK
DIGITAL MARKETING
ECOMMERCE
EMAIL MARKETING
IMPRESSIONS 400m
Agency: Communicator Brand: TATA Steel
TATA Steel discovered a fresh perspective in a
Agency: Five by Five Brand: Activision
Since 2008, Five by Five has worked for
Activision helping launch its top titles and subsequently becoming its global digital partner. Each game involves a global digital campaign
Agency: Rosapark Brand: Europcar
Car rental provider
Europcar is launching an international communications campaign promoting the ultra- customisation of its services. Developed by Paris-based Rosapark advertising agency, the campaign creatively leverages the brand slogan, ‘Moving Your Way’, by rephrasing it to include fi rst names – a fresh
spanning hundreds of ad placements, numerous territories and hundreds of millions of impressions. For Call of Duty: Advanced Warfare, the 12th title in the series, Five by Five worked over a period of eight months, from the reveal to the launch. During this
and immersive way to highlight the brand’s ability to provide off ers and services that meet the ever- evolving and individual needs and purchasing patterns of its customers. Each creative element invites the consumer to explore Europcar’s solutions, such as ToMyDoor (vehicles delivered to the customer’s home or offi ce), or Selection (luxury and fun cars).
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garodigital.co.uk/ case-study/ europcar-2
crucial time frame, it produced and delivered a vast array of digital content, including hundreds of ad placements across 14 territories – more than 400 million impressions in all.
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garodigital.co.uk/case-study/ fi ve-fi ve-keeps-activision-top- gaming-charts
one-day workshop hosted by Communicator recognising the true power of email marketing. TATA Steel was asked to review an existing campaign and detail how it had improve it from the knowledge it had obtained in the previous session. The workshop helped with TATA Steel’s stakeholders’ general understanding of email, and assisted the team in understanding the true power of email.
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garodigital.co.uk/case-study/ communicator-showcases-true- power-email-tata-steel
Agency: KMP Digitata Brand: Spaceslide
Online retailer of
Agency: Graph Brand: Graham & Brown
Graham & Brown had an ambitious growth strategy; to increase conversion,
grow online revenue and expand further into international markets. Through a fully- localised global ecommerce platform, Graph helped it achieve these objectives, expanding the online brand into new international markets. The streamlined site has increased conversion, mobile sales and annualised revenue.
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garodigital.co.uk/case-study/high-conversion- graham-brown-ecommerce-site-graph
wardrobes, Spaceslide, asked KMP Digitata to develop a user-centric ecommerce website, which acted as an extension to the Spaceslide Showrooms, to increase conversion rates through mobile or tablet. The checkout process was updated to be as quick, easy and safe as
16 issue 28 summer 2016
possible and ensure that abandonment rates were kept to a
minimum. KMP also integrated SagePay In the period following launch there was a 25 per cent uplift in sales compared to the same time the previous year.
fi garodigital.
co.uk/ case-study/ kmpdigitata- spaceslide
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