FIGARODIGITAL.CO.UK
road safety and braking capacity. This year, continuing its long- standing partnership with UEFA, the company rolled out its Warm-Up programme, with the winners of a competition being invited to enjoy a unique match day experience during the fi nals. Continental also presented the Pre-Match Centre at
UEFA.com, and off ered a free photo service for registered professional journalists. Getty Images compiled a photo gallery for selected matches, with a focus on scenes featuring Europe’s most popular players.
Alexander Bahlmann, head of
communications, Passenger and Light Truck Tires at Continental, says: “We off ered this service from Getty Images for a total of eight games – fi ve from the group stage and three knock-out matches. Of course, the focus was again on scenes showing some of Europe’s most popular footballers in action. In our selection of matches we aimed to cover as many of the top title contenders as possible.” The tyre manufacturer provided
editorial coverage of UEFA Euro 2016 on its own football website
ContiSoccerWorld.de. The site went live again in March 2016 with an all-new responsive design and navigation concept.
Hisense
In January 2016, UEFA and the Hisense Group announced that the Chinese electronics manufacturer had signed as a global sponsor of Euro 2016, the fi rst-ever sponsorship deal with a Chinese company in the 56-year history of the European Football Championship. Cheng Kaixun, VP of Hisense
Group, felt the partnership with UEFA would “further boost Hisense’s brand value,” adding that the company was excited to celebrate the fi nest European football with fans from across the globe.
David He, GM of Hisense France,
said: “In China, Hisense is a household name. It’s the number one TV brand. In Europe, though, brand awareness is much lower. If you ask people in the street, they have never heard of Hisense.
He added: “We have already
noticed a signifi cant return on investment, even before the tournament started. In the fi rst fi ve months of this year we have experienced four times the amount of growth in the same period last year.” Hisense ‘fan girls’ who were
selected in China prior to the tournament, gave away more than 500,000 gifts in 10 stadiums during the tournament’s 51 matches. Hisense big screens were also in use at all of the fan zones at the tournament’s venues.”
Hyundai/Kia
As the offi cial automotive partner of Euro 2016 – and UEFA partner since Euro 2000 - Hyundai/Kia was the exclusive supplier of vehicles carrying team offi cials, teams, referees, organisers and guests to and from the stadiums, training bases and host cities.
500k Hisense gave
away more than 500,000 gifts
In addition to this essential logistical support, the South Korean automaker also exercised its international rights across a broad range of platforms, with Kia inviting children to take part in the Offi cial Match Ball Carrier Programme and also off ering fi ve-a-side teams the world over the chance to participate in the Champ into the Arena competition. For its part, Hyundai invited fans to
take part in online promotions such as ‘Be There With Hyundai’ and the ‘Predictor’, just two of many activities that Hyundai/Kia is organised to bring the tournament closer to fans.
McDonald’s
McDonald’s has been a core partner of UEFA’s national team competitions since 1992. The company helps promote the Euro tournament through retail and service channels that are mainly oriented towards media representatives and supporters. In France, it runs the McDO Kids Sports events, which are held in more than 100 cities and towns up and down the country over a period of four months and encourage children to lead healthy lives. The company’s activities at Euro
2016 centred on initiatives such as the offi cial player escort programme,
28 issue 28 summer 2016
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