FIGARODIGITAL.CO.UK 19 42 Contents


UPFRONTS p6 News, views, stats and opinion p8 Marketers Who Matter


CASE STUDIES p12 Case Studies


38 36


PROFILES & FEATURES p22 Tesco Mobile Xtras: It’s All About the Give and Take p24 Unilever Rides The Wave Of The Latest Marketing Trends


p26 UEFA Euro 2016: Achieving Marketing Goals p30 What Can Marketers Learn from Rio Ferdinand? p32 What Does Brexit Mean For EU And Your Job? p34 GDPR: The Biggest Law In The World p36 Infosecurity Europe - What Marketers Need To Know p38 Food for Thought: Marketing for Food & Drinks Brands p42 Futures Made of Virtual Reality: How Marketers are Using VR


p44 Paid Search and SEO Seminar Round-up p45 The Best Apps for Live Streaming: And How to Make the Most of Them


26


p46 Is Your Brand Pathetic or Empathetic? Embedding Empathy in Your Company


20


p48 It’s All About Opinions: Blogs & Columns p50 Android Pay in the UK p51 Content Marketing Seminar Round-up p52 The Saucy Fish Company: Amaze p54 10 Point Plan: Local SEO by Rachel Bloom at Liberty Marketing


p56 The Entertainer: SmartFocus p58 10 Point Plan: Infl uencer Marketing by Joe Friel at Social Circle/The Big Shot


The Magazine For Digital People In Brands And Agencies // Issue 28 Summer 2016 34


LISTINGS p60 Supplier Listings


COVER IMAGE:


WITH THANKS TO LAUREN DIGBY, DESIGNER AT JAM CREATIVE. JAMCREATIVE.CO.UK


EUROPEAN STARTING 11 AGENCY PROFILES • CASE STUDIES • INDUSTRY INSIGHT 52


CONTENTS


5 issue 28 summer 2016


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