FIGARODIGITAL.CO.UK
The Basics 1 It is absolutely essential
that Google can easily understand that you are a
Point Plan: Local SEO
If you want to drive footfall into your business and increase local enquiries, sales or conversions, local SEO is an absolute must. Rachel Bloom, senior digital account manager at Liberty, discusses the 10 steps you should follow for local SEO success.
local business. It may sound obvious, but having your name, address and phone number clearly displayed on your contact page means that Google can understand your location, giving you a chance of ranking in the local results. For multi-location businesses, it is
recommended that you have a separate page for each of your locations. Not only does this make it much easier for Google to read your pages and understand your locations, but it means users can easily find the information they’re looking for. You can also use these landing page URLs in your communications and adverts, sending the user to a highly-targeted landing page.
Getting it Right On-site 2 As well as having the basics
in place, making your contact page super
friendly is a sure fire way to convert online users into offline visitors (and all the while impressing the search engines with your useful, relevant content). It’s important to include as much information as possible to make a visit to your business as easy as possible for the user. Be sure to include things like opening
hours, parking information, services/ products offered at each location, directions, booking information etc.
Optimising for Local SEO 3 There are a few extra tips
and tricks that can help you on your way to local
SEO success. Embedding the Google Map location into your landing page can help users navigate their way to your location, whilst also reinforcing your relevancy to Google. Furthermore, now you have an engaging location landing page, you have the opportunity to optimise it for lucrative local keywords. In the same way you would optimise any other landing page, including relevant location keywords can prove to Google that you are worthy of a position in that map pack. Making use of structured mark-up
tools can also have a positive impact on your local results.
Google My Business 4 Google My Business is the
user interface behind Google’s map results.
Firstly, see if your business listing already exists. If so, assuming it has not already been claimed, you can take ownership of the listing and verify it, giving you full control of its content, as well as visibility of GMB’s Insights data which allows you to see the number of views and clicks your listing is getting. If your business does not already
exist, you will need to create it and verify it. For businesses with over 10 locations, you can make use of Google’s bulk upload process, which allows you to upload your locations via spreadsheet.
online users into offline visitors. 54 issue 28 summer 2016
Making your contact page super friendly is a sure fire way to convert
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
