FIGARODIGITAL.CO.UK
CASE STUDIES
SEO
UX
VIDEO
Agency: Artios Brand: easyProperty
In a strategy to increase website
traffi c, easyProperty needed help to assess its existing search performance, understand the competitive landscape, then implement SEO changes that would deliver a tangible impact. In addition, the company would need to secure internal buy-in for any technical recommendations – a process that would
depend on a clear prediction of the potential outcomes. easyProperty engaged Artios to spearhead the process, using a data-driven methodology to identify keywords and predict the website changes that would yield the biggest impact on search performance. Armed with the content strategy from Artios, easyProperty could secure stakeholder buy-in for an in-depth content marketing campaign.
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garodigital.co.uk/case- study/easyproperty
Agency: Media Bounty Brand: Seriously Strong Cheddar
CONVERSION 41%
Seriously Strong Cheddar launched an ad campaign
Agency: Visualsoft Brand: Daniel Footwear
Visualsoft, a specialist in eCommerce,
Agency: atom42 Brand: Premier Training International
Premier Training International is a leading health and fi tness training provider, established 25 years ago. Premier Training brought atom42 on board to develop a digital acquisition strategy. Based on UX research,
the agency created a custom landing page for PPC. With features like testimonials, inspiring video content and a more eff ective (and visible) call to action the new page delivered a 100 per cent increase in the conversion rate.
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garodigital.co.uk/case- study/case-study/premier- training-international
carried out an in depth project for Daniel Footwear aimed at increasing engagement from existing traffi c. This was designed to increase conversion rates through careful analysis and intelligence of existing user behaviour throughout the company’s website. Visualsoft changed the site in subtle ways to help users discover products more easily and then to reach the checkout more effi ciently once they had decided what to buy. The checkout itself was entirely rebuilt and a/b tested to deliver signifi cant conversion rate improvements. After running the test for four weeks, Daniel Footwear’s conversion rate increased by 41 per cent. In addition to the conversion rate increase, we also saw the bounce rate decrease by six per cent.
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garodigital.co.uk/case- study/daniel-footwear
celebrating 160 years of heritage through its farmers, graders and the Scottish cattle herds that contribute to its unique taste. Created by the brand entertainment agency Media Bounty, Seriously Strong Cheddar | Made in Scotland showcased the free range dairy cattle, their sea view pastures, the recipe, grading and selection of Seriously Strong before it reaches the store. A three minute fi lm, multiple cut down video shorts, banner videos and images have featured across Facebook and YouTube, supported by seeding and programmatic. Ken Dolan, Seriously Strong marketing manager, said: “It’s a rich story, beautifully told, allowing us to celebrate the importance of provenance and responsible dairy farming.”
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garodigital.co.uk/case-study/seriously- strong-cheddar
20 issue 28 summer 2016
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