Food & Drink Digital Marketing Conference 6 September – The Royal College of Physicians, Regent’s Park
Food and Drinks Conference – Sneak Peek at
our Speakers Food and drinks brands have a content-rich
corner of the market – but what should marketers be focussing on?
We spoke to some of the speakers from the upcoming conference; Kim Gelling, European marketing director at Ella’s Kitchen, Toby Shaw, director of marketing and PR at Celebrity Cruises and Wendy Wilson-Bett, co-owner and joint MD at Peter’s Yard, about their top tips for food and drinks brands.
How important is it that the customer journey is at the heart of a digital marketing strategy? And how can food & drink brands ensure this happens? TS: The customer view point is incredibly important, and
TOBY SHAW Celebrity Cruises
understanding digital (and non-digital) touch points is fundamental to any brand and business. However, digital touchpoints are getting more diverse, more complex, and it’s hard to keep up. The best thing to do is make sure you constantly put yourself into your consumers’ shoes.
WENDY WILSON-BETT
Peter’s Yard
WW: I think it’s essential that digital is seen as a way fo reaching your target consumer in a way that adds value to them and makes them connect with your brand in an appropriate form and at the right time. We have customer ‘portraits’ and we try to put ourselves in our customers’ shoes, and see what
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