FIGARODIGITAL.CO.UK
Since its launch in 2010, The Saucy Fish Co. has blazed a trail through the nation’s hearts and supermarkets. During that time, the brand has surpassed other established chilled food brands and has since been voted the number one seafood brand in the world. The award considered a
combination of branding, logo, digital presence and website quality, and this highly esteemed award can wholly be attributed to The Saucy Fish Co.’s playful content marketing and creative digital presence, which brings the brand to life.
The Challenge
Sam Jones, head of PR for digital marketing agency Amaze, explains how the company made the public’s imagination the catch of the day while reimagining The Saucy Fish Co. brand.
The Saucy Fish Co. hit the chiller aisle six years ago and immediately added a splash of colour into a sea of blandness. Its bold, distinctive packaging and a contemporary bright logo marked it out as different to all other products on the shelf at the time, and the product itself catered for consumers who were largely being ignored by the category; those eager to cook more fish but without the confidence to achieve their culinary ambitions. The Saucy Fish Co. wanted to
break down misconceptions and fears about cooking with fish. To help with this, it briefed digital marketing agency Amaze to build a digital presence for the brand, which would change people’s attitudes towards cooking with fish and bring the brand to life through creative content and social engagement.
The Solution – Fish Minus the Fuss
When embarking on the reimagining of not just a brand, but the entire category, Amaze developed a trailblazing content marketing strategy. Its approach focused on the creation of high quality, yet simple, visually-led
52 issue 28 summer 2016
Heart & Sole
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