FIGARODIGITAL.CO.UK


gleaned from his experience on the football fi eld, as well as off it as a digital entrepreneur.


Rio Ferdinand?


What Can Marketers Learn From


England’s living legend shares top tips he’s


R


io Ferdinand is no stranger to success, having won the English Premier League six times, the League Cup three


times, the Champions League and the Club World Cup. When you think of digital content leaders, he may not be the fi rst name that springs to mind. But, since retiring in 2015, he’s dived into the world of digital headfi rst, founding an online retailer and launching a hugely successful digital magazine called ‘5’. So what can we learn from Rio about being a winner and excelling in the digital world?


Learn How to Read Your Customers


The ability to communicate and to read people before you deal with them, so you know how to deal with them in a certain way, is so important. Sir Alex Ferguson is the best I’ve seen at that. Having worked for diff erent managers really enabled me to look at it a lot clearer. It’s not about dealing with


30 issue 28 summer 2016


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