FIGARODIGITAL.CO.UK
CONTENTS
WELCOME
to Issue 24 of Figaro Digital. In this issue we explore the opportunities, implications and, let’s be frank, challenges, presented by a world without an ‘off’ button.
According to a report by Ofcom last year, the average British adult now spends eight hours and 41 minutes on media devices every day, compared to eight hours and 21 minutes spent asleep. For marketers that means finding authentic ways to engage, responding in real-time and picking through the data. What do you need to pay attention to? Everything, everywhere, all the time. In this issue we chat to consumer psychologist Dr Paul Marsden about the
internet and identity. BrewDog’s beer-leader Sarah Warman discusses marketing the craft ale pioneers. And we hear from the ultimate aspirational brand, Rolls-Royce Motor Cars, about driving engagement on social media. Also in this issue, we preview the Figaro Digital Retail Conference, taking place in London on 14 May. Find out first-hand how some of our speakers are adapting to changes in consumer behaviour. Earlier this year Figaro Digital launched the first of its industry-specific roundtable
sessions with a morning dedicated to digital financial services. The next roundtable session takes place on 17 June and explores retail in more detail. If you work for a brand and would like to attend our events, including our regular Thursday afternoon seminar sessions, head over to the Figaro Digital site and hit the ‘Events’ tab. Thanks to Harry Ead, Senior Designer at Rufus Leonard, for this issue’s cover,
which reminds us that time is not actually money. It’s more valuable than that. We hope this issue helps you get more of one and make the most of the other. JON FORTGANG EDITOR
FIGARO DIGIT AL TEAM TEL 0207 870 3380 FAX 0207 226 9588 EMAIL
firstname.surname@
figarodigital.co.uk PUBLISHING DIRECTOR Neil Argent EVENTS MANAGER Emma Robson EDITOR Jon Fortgang EDITORIAL ASSISTANT Estelle Hakner
CIRCULATION & RESEARCH Richard De Sousa RESEARCH EXECUTIVE Paul Nichols DESIGN Matthew Inman (
matt@spinning-top.com) PRINTING Warners CONTRIBUTORS, INTERVIEWEES AND THANKS Rolf Anweiler (Teradata Marketing Applications), Bruno Berthezene (SoLocal Group UK), Ben Carter
(
Notonthehighstreet.com), Chris Clapham (Silverpop, an IBM company), Martin Dinham (Barracuda Digital), Matthew Diss (Intershop Communications AG), Vijayanta Gupta (Adobe Systems Europe), Andrew Marcus (Museum of London), David Mendels (Brightcove), Dr Paul Marsden (Syzygy), Marc Mielau (Rolls- Royce Motor Cars), Mary Neville (Teradata Marketing Applications), Helen Normoyle (DFS), Dom Raban (Corporation Pop), James Rawlings (Hoot Comedy), Fiona Wallin (
Notonthehighstreet.com), Sarah Warman (BrewDog), Danielle Woolley (Adestra)
Published by VHeaven Ltd, 4th Floor, 6 Aztec Row, Berners Road, London, N1 0PW NO PART OF THIS PUBLICATION MAY BE REPRODUCED WITHOUT THE PERMISSION OF THE PUBLISHERS.
Figaro-Digital 5 issue 24 may 2015 @figaro_digital
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