FIGARODIGITAL.CO.UK 19 Contents


UPFRONTS p06 News, views, stats and opinion


46


CASE STUDIES p14 Behavioural Targeting, Content Marketing


42


p16 CRM, Design & Build p18 Design & Build, Digital Marketing p19 Display Advertising, Email Marketing


p20 Hosting, Mobile p22 Mobile, Multichannel p24 SEO p25 Social Media p26 Tag Management, Translation p27 UX, Video


14


ESSAYS & INTERVIEWS p30 Digital Retail Conference Preview Speakers at our 14 May conference on the state of retail marketing


p38 Hops and Glory Sarah Warman at BrewDog on marketing the craft beer revolution


p42 Simplifi ed Chinese Dom Raban at Corporation Pop on getting online in China


p44 Marketing in Motion David Mendels, CEO at Brightcove on the future of video marketing


p46 Digital Gets Real Dr Paul Marsden at Syzygy on the new reality of online identities


48 38 HOPS& GLORY EST 2007 3 issue 24 may 2015


p48 Standing up for Comedy James Rawlings at Hoot Comedy on why brands are looking for laughs online


IN-DEPTH CASE STUDIES p52 Woven in the Stars Andrew Marcus at Museum of London on staying relevant with on-trend campaigns


p54 The Car’s the Star Marc Mielau at Rolls-Royce Motor Cars on marketing the ultimate aspirational brand


p56 Supplier Listings


ROLLS-ROYCE, BREWDOG, MUSEUM OF LONDON, DFS COMMENT, CASE STUDIES, ESSAYS & INTERVIEWS


ISSUE N0.24 MAY 2015


THE MAGAZINE FOR DIGITAL PEOPLE IN BRANDS AND AGENCIES


COVER IMAGE: THANKS TO


TOM BAKER AND HARRY EAD AT RUFUS LEONARD RUFUSLEONARD.COM


CONTENTS


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