CASE STUDIES
Brand: Jurys Inn Agency: Quantcast
Hotel chain Jurys Inn worked with
Quantcast and agenda21 to deliver a display advertising campaign that would increase the volume of
Brand: Paul Smith Agency: SLI Systems
With an extensive line of designer products, iconic British designer Paul Smith required an intuitive search solution that would put relevant
products in front of shoppers as quickly as possible. SLI Learning Search Connect allowed Paul Smith to seamlessly integrate award-winning site search with its existing Magento platform. Since implementing SLI, search site conversions have increased by 39 per cent, and total site revenue has jumped by 11 per cent. fi
garodigital.co.uk/case-study/paul-smith-online-shop.aspx
CONVERSIONS 39%
direct bookings on their website—especially amongst business travellers and family holiday goers. They created a custom tagging solution that allowed them to measure display’s impact on sales, PPC
and organic search. The project achieved an ROI of 361 per cent and provided unique insights into Jurys Inn’s ideal target audience. fi
garodigital.co.uk/ case-study/jurys-inn. aspx
Brand: Filofax Agency: SmartFocus
For Filofax, email is a key
channel for connecting with customers and driving sales. The brand challenged SmartFocus to fi nd a solution to their declining open and click-through rates. Their email design needed to be drastically updated, and the brand had neither the time nor resources to look at the email template themselves. SmartFocus designed and built three new templates for messaging, newsletters and promotions, including call-to-action buttons and a fully responsive design. fi
garodigital.co.uk/ case-study/fi
lofax.aspx
Brand: Freesat Agency: Silverpop, an IBM Company
Freesat, a subscription-
free satellite television service, sells it product through retailers and so is unable to collect purchase data. Working with Silverpop, the marketing team used the Freesat app to capture their users’ basic profi les, before launching three automated email campaigns—‘Hello’, ‘Happy Birthday’, and ‘Sorry to See You Go’—to drive engagement. The project grew the database by 447 per cent in 18 months, and delivered an open rate of 67 per cent and click-through rate of 38.7 per cent. fi
garodigital.co.uk/ case-study/freesat. aspx
Brand: Oxfam Agency: Adestra
Oxfam wanted to use Adestra’s
MessageFocus to send order confi rmations and registration emails from
their online shop, so they could benefi t from the same deliverability and reporting as Oxfam’s other email campaigns. Using the MessageFocus transactional API, Oxfam were able to trigger
real-time personalised emails to individuals for shop registration, order confi rmation, e-cards and gift lists as required. fi
garodigital.co.uk/ case-study/oxfam-org-uk. aspx
19 issue 24 may 2015
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
