FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: Spotlight Agency: Building Blocks
Spotlight, the UK casting
9.75m VIEWS
Brand: Malibu Agency: Millennial Media
As a campaign to ensure its rum
was synonymous with summer, Malibu knew its ‘Best Summer Ever’ project had to engage consumers where they spent the most time—on mobile. Using Millennial
Media’s Video Advertising Suite, Malibu delivered a brand-focused mobile video experience to target 18 to 24-year- old men and women across key interest areas. The campaign generated 9.75 million views across four months. fi
garodigital.co.uk/ case-study/
malibu.aspx
service, wanted to digitise its annual Contacts publication for the fi rst time. Known as the defi nitive handbook for the entertainment industry, Contacts has lined the bookshelves of performers, agents and casting professionals for nearly 70 years. Building Blocks delivered the project, incorporating a range of interactive
functionalities and ensuring the digital handbook was closely aligned to the look and feel of the print version. fi
garodigital.co.uk/ case-study/spotlight. aspx
Brand: Foxtons Agency: UI Centric
Foxtons, one of London’s
leading property agents, engaged UI Centric to design and build their next generation application for iPhone and iPad. To complement its modern high street presence, Foxtons required an application that was not just an easy-to- use and powerful property search tool, but also a joyful experience. UI Centric delivered an app that boasts an intuitive navigation, a range of explore, search and select functionality, and a beautifully designed user interface. fi
garodigital.co.uk/ case-study/foxtons. aspx
Brand: HomeServe Agency: RedEye
Home emergency repairs business HomeServe sought to
retarget customers who had previously failed to convert online. Using RedEye’s marketing automation tool, Contour, users’ online behavioural data was successfully captured. The fi ndings
reinforced a need for dynamic content, which RedEye created and tailored to each communication— this results in over 250 possible content combinations. In 11 months, the campaign achieved 56.33 per cent click-to-conversion rate and an ROI of 533.03 per cent. fi
garodigital.co.uk/case-study/ homeserve.aspx
Brand: Study Group Course Finder App Agency: Corporation Pop
Study Group provide
undergraduate and postgraduate pathway programmes for international students. Corporation Pop were tasked with developing an application that would make these course details easy to fi nd and attractive to promote. They came up with the Course Finder app, where technical information for over 80 programmes sits alongside details about culture and social life. The app is native on Android and Apple tablets, can be localised for different markets and is available in English and Chinese. fi
garodigital.co.uk/ case-study/study- group-international. aspx
22 issue 24 may 2015
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