FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: Dansk Supermarked Agency: Innometrics
Denmark’s largest retailer, Dansk Supermarked, wanted to build customer
profi les across online and offl ine channels in order to personalise their communications. Using Innometrics’ Profi le Cloud, they set up a pilot project looking at pre-purchase customer behaviour on the website of their chain,
bilka.dk, they now use Profi le Cloud to personalise web content based on demographic and behavioural data. Dansk Supermarked’s conversions have increased by 300 per cent. fi
garodigital.co.uk/case-study/dansk-supermarked. aspx
3.64% SALES
Brand: Southern Haemophilia Network Agency: Tellonline
The Southern Haemophilia
Network, commissioned by NHS England to deliver care and advice about bleeding disorders, needed to create a site that was informative and easy for patients and carers to use. Tellonline used a Kentico 7 CMS to build the new site, incorporating easy navigation, logical content groupings and colours to categorise age groups. Views-per- session and average duration of visit have increased. fi
garodigital.co.uk/ case-study/southern- haemophilia-network. aspx
£28K SALES
Brand: Transform Cosmetic Surgery Group Agency: Branded3
Branded3 created Brits, Boobs & Botox— an interactive map of the UK—to boost
brand awareness of Transform Cosmetic Surgery Group and increase online conversions. The map was developed using data from Transform’s CRM and displayed information that could be fi ltered by gender, location and procedure. The campaign was offi cially launched as an exclusive with The Sun on Sunday and drove business worth 28,000 pounds. fi
garodigital.co.uk/case-study/transform-cosmetic- group.aspx
Brand: Waters Agency: SDL
When thousands of scientists
Brand: Snow + Rock Agency:
cloud.IQ
Outdoor retailer Snow + Rock recovered 13 per cent of lost sales by using
cloud.IQ cart
recovery, a site abandonment tool designed to target customers who have abandoned their online shopping cart. Snow + Rock targeted the 65 per cent of customers who were abandoning their purchase before buying, and drove a 3.64 per cent uplift in online sales. fi
garodigital.co.uk/case-study/snow-and-rock.aspx
around the world rely on your products and services and you operate within a highly-regulated industry, it’s essential
that your technical documentation is accurate, reliable and compliant. But delivering high-quality, timely publications can be challenging. That’s why Waters Corporation looked to SDL Knowledge Center to align its processes, drive content reuse and promote standardisation of its documentation to deliver a better customer experience. fi
garodigital.co.uk/ case-study/
waters.aspx
14 issue 24 may 2015
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