FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: Wowcher Agency: Ve Interactive
Wowcher’s business model relies on the quick turnover of deals, so they needed an intelligent and timely email re-marketing
strategy which would help them capitalise on every unique visitor. Ve Interactive devised a customer-focused strategy using VeContactTM, as well as an ongoing optimisation plan. The project resulted in a 43 per cent open-to-click rate and an increase of 350 per cent in recovered revenues. fi
garodigital.co.uk/case-study/wowcher.aspx
Brand: Flubit Agency: Melbourne
Flubit is a technology
start-up that creates better prices for online shoppers through its unique demand-led ecommerce platform. Melbourne helped Flubit move its platform from shared cloud hosting to a private cloud solution; this gave the company greater control over provisioning and costs, and met the greater security requirements being placed upon it. Flubit now has a huge automated platform, with seven dedicated machines and four databases and security systems across the infrastructure. fi
garodigital.co.uk/ case-study/fl
ubit.aspx
Brand: Shazam Agency: Peer 1
Shazam, the music discovery app, has more than 100 million active
monthly customers to date. They needed a technology partner that could help them scale dynamically and cost-effectively, so opted for a bespoke managed hosting solution from Peer 1. Shazam can now run its app on a bespoke high- performance computing platform, allowing the application to run signifi cantly faster than if it was based on traditional central processing unit resources alone. fi
garodigital.co.uk/case-study/shazam.aspx
Brand: Eurotunnel Le Shuttle Agency: Green River Media
Visited by thousands of consumers every day, it is crucial that Eurotunnel’s website is user-friendly, informative and up to date at all times. To achieve this, Eurotunnel wanted to introduce a blog section that would provide their consumers with relevant and compelling content. Green River Media’s Ektron Developers created a fl uid mobile responsive design for the blog’s seven pages. The new blog’s fresh, engaging content has signifi cantly increased the site’s traffi c and enhanced SEO. Its mobile responsive design has resulted in an even better user experience reaching more consumers on the move. fi
garodigital.co.uk/case-study/ eurotunnel-le-shuttle.aspx
CONVERSIONS 1%
Brand: British Gas Agency: Rufus Leonard
Rufus Leonard helped British
Gas develop an app to connect its 12,000 engineers with each other and provide useful information to aid motivation. They provided iPads to eliminate the need for hordes of manuals. The initiative drove a one per cent uplift in sales conversions, equalling three million pounds worth of income. There was also 15 per cent increase in customer satisfaction. fi
garodigital.co.uk/ case-study/ british-gas-app. aspx
20 issue 24 may 2015
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